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Published on: 12/23/2007
Last Visited: 12/24/2007
Each celebrity Santa sits for a two-hour shift and the format has been a hit for the mall, said Noelle Fredland, marketing director for The Old Mill District.
,We wanted to have a lot more Santas than we had in the past, but we wanted it to be fun for adults and kids.That was the premise, and it,s been really, really fun,, Fredland said.
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Having a Santa definitely drives traffic, Fredland said.Also an outdoor mall, The Old Mill District hosts Santa in a dedicated storefront.It,s called Santaland, and it has been extremely busy, she said.
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Dotson keeps all the proceeds, Fredland said.