'LA Times' Will Start 5th Regional Edition -
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Published on: 1/20/2003
Last Visited: 1/20/2003
Joe Frederickson, vice president of marketing and public affairs for The Press-Enterprise, said the Times edition's success or failure will be determined by "content, pricing strategy, and promotion."
The Inland Empire is an attractive newspaper market because of its ongoing growth: San Bernardino County's population grew by 20.5% between 1990 and 2000, and Riverside County's increased by 32% over the same decade, according to the U.S. Census Bureau.California's overall population increased by only 13.6% in the same period.
The area's population rise is reflected in recent circulation gains by both The Press-Enterprise and the Sun, according to Audit Bureau of Circulations.In the ABC FAS-FAX report for the six months ended Sept. 30, The Press-Enterprise's daily circulation jumped to 178,994 from 168,771 a year earlier, and the Sun's weekday circulation rose to 74,540 from 72,261 over the same period.