Dr. Renee White Fraser

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  www.ohiodiversitycouncil.org/WOWReneeWhiteFraser.html - [Cached Version]
  Last Visited: 3/29/2009  

  Renee White Fraser President and CEO, Fraser Communications
  
  Under Founder Renee White Fraser's leadership, Fraser Communications has developed into the 3rd fastest growing, woman-owned business in the Los Angeles area and the 9th fastest growing private company, with more than $42 million in sales and is ranked #36 nationwide by Entrepreneur Magazine in the category of fastest growing woman-owned businesses in the United States. Since 1992, the full-service advertising and marketing agency has attracted a broad spectrum of local and nationally recognized clients, including: Toyota; East West Bank; AIDS Healthcare Foundation; The United Way of Greater Los Angeles; Flex Your Power (the California State Energy Conservation Campaign); Promax; The Presidential Climate Action Project (PCAP) and Los Angeles World Airports (LA/Ontario International and LA/Palmdale Regional Airports).
  
  Having earned her PhD in Psychology from USC, Renee is a consumer psychologist who also serves on several non-profit boards. Most recently, she addressed the West Hollywood Women's Leadership Conference and gave the keynote address of "Women Lead Differently - We Walk Shoulder to Shoulder" at the 2006 International Forum of Outstanding Women Entrepreneurs in Shanghai. She serves on the faculty of University of Southern California and is currently featured on American Airlines' The Insider Exclusive program in a segment called "L.A.'s Most Influential Women."
  
  Honored by Advertising Age as one of the "Ten Brightest Women in Advertising," Renee was the recipient of the 2003 Los Angeles SBA "Women in Business Advocate of the Year" Award and the 2004 LA Business Journal "Woman CEO of the Year" Award. Throughout a career that has included being President and General Manager of Bozell Inc./Pacific Region, Renee has established a reputation as a brand builder. She distinguishes herself as and leads a team of experts in qualitative and quantitative research, which results in thoughtful and effective campaigns for her clients.
  
  Renee is currently featured along with fellow entrepreneur and business leader Betsy Berkhemer-Credaire on www.2MinutesWith.com, a new business radio talk show and website.
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  The newly launched program finds Renee and Betsy sharing their own experiences and interviewing high-level executives to encourage and inspire entrepreneurship among listeners.

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  www.usatoday.com/money/industries/food/2007-07-08-fruit - [Cached Version]
  Published on: 7/8/2007    Last Visited: 7/9/2007  

  "Marketers will find all kinds of products to squish fruit into," warns ad psychologist Renee Fraser.

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  www.gourmetretailer.com/gourmetretailer/content_display - [Cached Version]
  Published on: 4/11/2008    Last Visited: 4/14/2008  

  "Times of global stress cause people to retract and to want a sense of community," says Renee Fraser, a Los Angeles ad psychologist."Belonging to a neighborhood really motivates people."
  
  To buy, the marketers hope.
  
  But marketers who talk the talk but don't actually get involved in neighborhood activities will turn off customers, says Fraser.
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  "Times of global stress cause people to retract and to want a sense of community," says Renee Fraser, a Los Angeles ad psychologist."Belonging to a neighborhood really motivates people."
  
  To buy, the marketers hope.
  
  But marketers who talk the talk but don't actually get involved in neighborhood activities will turn off customers, says Fraser.

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  www.chainleader.com/articleXML/LN932478393.html - [Cached Version]
  Published on: 2/26/2009    Last Visited: 2/26/2009  

  Twofers give folks a feeling of control in hard times, says Los Angeles ad psychologist Renee White Fraser.

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  www.leadershipnetwork.org/index.php?src=directory&view= - [Cached Version]
  Published on: 6/1/2009    Last Visited: 6/30/2009  

  Listen to KNX 1070 AM or KFWB 980 AM every weekday during the 8-9 a.m. hour as veteran business owners Betsy Berkhemer-Credaire and Renee Fraser give their two-minute tips on small business success.

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  abetterblogsite.com/public/object/182793 - [Cached Version]
  Published on: 9/23/2007    Last Visited: 12/23/2007  

  Learn to Improve Your Business by Spending Two Minutes with Renee Fraser and Betsy Berkhemer.
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  For quick, pithy dialogs like "That First Hire Can Make or Break You", "The 7th Time is the Charm", and "Is Everybody Happy?", check out 2minuteswith.com. by John Gaudio,My cousin, Nick Cavarra, just turned me on to a very clever website consisting of several quick messages you can listen to in under two minutes apiece.  Hear href="http://2minuteswith.com/about.html" target=" blank">two very smart ladies with a great sense for business, Renee White Fraser, PH.D. and Betsy Berkhemer-Credaire, offering "Sound Advice on Business Success" on topics like:"
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  Listen to short enlightening dialogs with Renee Fraser and Betsy Berkhemer, on getting the most from your business. http://2minuteswith.com
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  Check out Renee Fraser's company. http://frasercommunications.com

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  www.prnewswire.com/cgi-bin/stories.pl?ACCT=109&STORY=/w - [Cached Version]
  Published on: 10/4/2007    Last Visited: 10/4/2007  

  Among the results of the "Stay Negative" campaign, created by Fraser
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  Renée Fraser, Ph.D, CEO of Fraser Communications. In order to evaluate the impact of "Stay Negative", Fraser

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  www.nawbola.org/events/info.php?id=1566 - [Cached Version]
  Published on: 3/14/2007    Last Visited: 3/14/2007  

  Renee White Fraser., Ph.D.Fraser Communications

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  www.givingyouavoice.com/reneefraser.html - [Cached Version]
  Published on: 7/19/2007    Last Visited: 12/1/2007  

  Renee Fraser,
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  A blond dynamo, Renee Fraser is comfortable meeting with the Governor of California or a young college graduate looking for a summer internship.She is the Founder and CEO of Fraser Communications, the biggest woman-owned ad agency in Los Angeles.
  
  I am sitting with Renee in her sunlit office on Wilshire Boulevard, and I can't help taking a minute to admire the panoramic view of Bel Air and the Santa Monica Mountains from her office window.Renee comes in from a meeting, but takes time to be sure that I am comfortable before sitting down opposite me.
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  Renee: "I've been working with Toyota North America - Parts and Services, East-West Bank, and 'Flex Your Power' for The State of California, and I'm proud of the work we're doing."
  
  "Toyota is a very forward thinking company," she says.
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  Renee: "The success I've had," she says.
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  Renee: "I started as a market researcher and found that I had a flair for the advertising business.
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  Renee: "Learn on someone else's dime.
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  Renee: "The main one was not thinking BIG enough, and not growing bigger faster.
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  Renee: "Build social responsibility into your business growth plan.That can mean sitting on the board of governors of a non-profit. (Renee serves on the Women's Leadership Board at Harvard University's Kennedy School of Government among others.) Part of luck is good Karma."
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  Renee: "First, I just bought a Lexus Hybrid GS 450 H, and I love it.
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  Renee: "In a word: Interactivity.We need to be able to create a playground for the mind.We need to touch the consumer, and create an experience that is unforgettable.Bobbi: "Is there anything on your personal 'To-Do List' that you haven't gotten around to yet?"
  
  Renee: "I've always wanted to go on a photo safari to Africa."
  
  In my minds eye, I can see Renee with a big smile on her face, snapping photos, and emailing them to us so that we can take part in the fun of her adventure.
  
  *****
  
  About Renee Fraser:
  
  Honored by Advertising Age as one of the "Ten brightest women in advertising," Renee is a consumer psychologist who founded Fraser Communications in 1992.It is a full service ad agency with $40 million in billings; clients include Cedars-Sinai, Toyota, Flex Your Power, HealthAsure, East West Bank, Los Angeles World Airport (LAX and LA/Ontario), UCLA Extension, and United Way.The agency is the 15th largest independent in LA and the largest woman owned agency in Southern California.Throughout a career that has included being President and General Manager of Bozell Inc./Pacific Region, Renee has established a reputation as a brand builder.She has worked with Proctor & Gamble, MGM, Toyota, Rockwell, Asics, Sega, Merrill Lynch, Silicon Systems, Texas Instruments, Chrysler, Warner Brothers, American Airlines, and Kawasaki Motorcycles.Renee serves on several non-profit boards, recipient of the 2003 Los Angeles SBA "Women in Business Advocate of the Year" Award and the 2004 LA Business Journal "Woman CEO of the Year" Award.She recently gave the keynote address of "Women Lead Differently , We Walk Shoulder to Shoulder" at the 2006 Women's Leadership Board/JFK School of Government and the Women's Presidents Organization's delegation to China.

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  www.nawbola.org/news/e_newsletter/2008/1008c.php - [Cached Version]
  Published on: 10/1/2008    Last Visited: 11/16/2008  

  The committee's work builds on past public policy initiatives, with credit going to current NAWBO National President Cynthia McClain-Hill (a former NAWBO-LA president) and Renee White Fraser (a past president of both NAWBO-LA and the Enterprise Institute of NAWBO-LA) for spearheading much of the organization's previous policy leadership.

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