iBoomerang - Tools That Return a Profit -
[Cached Version]
Published on: 10/23/2004
Last Visited: 10/31/2006
"In the past, I was wasting 20 hours a week driving to appointments to sell insurance, said Doug Frankel, President of iBoomerang and Regional VP of USA Benefits Group, which sells insurance to sole proprietors and small businesses.
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Doug told me that selling online through Web conferencing is not for everyone.While his younger sales people have adapted to it well, his older ones have not.Of the 3,100 sales people, he estimates that about 300 are now selling online.
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Doug did, though, and he's now got some millionaires who are glad he did.By the way, he told me several times how much he needed a product that was highly customizable and easy to use.In doing so, he told me that he dropped one of the competitors' products when he found they didn't meet this requirement, and switched to GatherWorks.
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Doug Frankel (doug@iboomerang.com)