Jon Fox

- Jon Fox - President of X Communications, a multimedia company (New York).

Jon Fox, President

Jon has a bachelor's degree from New York University and almost twenty years experience marketing some of the world's biggest brands including AOL, Pepsi, and Sony.When not leading Flightpath, he's a father, rock and roll singer, and marathon runner.

Jon Fox, President

Jon has a bachelor's degree from New York University and almost twenty years experience marketing some of the world's biggest brands including AOL, Pepsi, and Sony. When not leading Flightpath, he's a father, rock-and-roll singer, and marathon runner.

Jon Fox, President, XWorld Communications

FedWeb: Federation and Cyberspace

Jon Fox, President, XWorld Communications

FedWeb: Federation and Cyberspace

Jon Fox, PresidentVP/WEBSITEFlightpath | Strategic Interactive Communications36 W 25th Street, 9th FloorNew York City 10010212/ 674-5600 x217jfox@flightpath.com

That's the approach that Jon Fox, president of Xworld , a New York-based web design firm, is taking.As fees for Web design services started to decline, Fox needed to reach new markets.

Earlier this year, he began offering IT consulting services to small companies, rather than Xworld's typical corporate client.The move prompted several changes.Rather than rely on word of mouth, Xworld is marketing its services via direct mail.And, as consultants working on an hourly basis, Xworld employees needed a system for tracking time and travel.In contrast, the firm's Web design assignments typically are done on a per-project basis."The results look promising," says Fox.

Another positive affect: Employees are excited."People want to see the company succeed," he says.