William Ford

"It was a balancing act between the design intent and the functionality of the fixtures," explains William Ford, Monarch's senior executive for business development.

Simple designs-minimalist black woodgrain cabinets with stainless-steel door panels and hardware-were incorporated into the store's overall scheme. What makes these fixtures unique is the material used for the display tops-called LightBlocks, the translucent acrylic captures ambient light and amplifies it, making the phones "pop" instead of blending into the fixture, Ford explains.

"It's a relatively new product," he notes.