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Published on: 9/21/2004
Last Visited: 9/21/2004
"The public is demanding value-added services like overdraft privilege," says CEO John M. Floyd, the originator of automated overdraft programs 16 years ago.
"This discreet service avoids the embarrassment of accountholders 'making good' on a check with a valued retailer or creditor.Neither the accountholder nor the merchant loses time or productivity in straightening out an NSF (insufficient funds) mess," Floyd said.
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"I'm convinced our relationship with Floyd will help credit unions implement consumer-friendly programs.
"The NSF and overdraft fee are typically the same, with JMFA's overdraft program effectively redirecting fee income to the credit union from those members that already utilize and pay credit cards, payday lenders, check cashers, etc. for short-term assistance," he observed.
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"JMFA's overdraft privilege program is nondiscriminatory and guaranteed to be 100% compliant with federal and state regulations, as well as with recently suggested changes," Floyd emphasized.
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Floyd has been speaking from coast to coast this past year emphasizing the multiple benefits of overdraft programs, as well as the unfair practices endemic to the implementation, marketing and management of some overdraft programs.He has addressed regulators, consumer groups and financial executives, noting that some bounce or courtesy pay programs are discriminatory, over-promote the service, under-educate consumers on its use and base overdraft limits on a "mystery matrix."
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John M. Floyd, CEO, John M. Floyd & Associates, Houston, 800-809-2307 or
281-358-4026; Web site: http://www.OverdraftPrivilege.org ; e-mail,
John.Floyd@jmfa.com