Doug Fletcher

Mr. Sub is the all-Canadian chain and Director of Marketing Doug Fletcher said, "The pie is only so large.We don't compete against any one franchise, we're in competition with all the franchises that make sandwiches...and that includes Tim Hortons."

With 520 stores across Canada, Mr. Sub's stomach share of the sandwich market is 20 per cent compared to Subway's 70 per cent stomach share generated by 1,700 stores across the country.Fletcher estimated Quiznos' Canadian stomach share at 1-2 per cent of the Canadian market.
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Fletcher concurs with that strategy.