www.manufacturing-today.com/content/view/398/ -
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Published on: 11/15/2006
Last Visited: 11/6/2007
President and owner Martin Flaska founded the company in 1994, when he purchased the rights to build cushion-tire forklifts from Silent Hoist and Crane in Brooklyn, N.Y., and Milford, Conn. Flaska brought the business to Illinois and transformed it into Hoist Liftruck.
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Before starting Hoist Liftruck, Flaska founded Forklift Exchange Inc. in 1980.Initially, he operated the company from his house in Chicago's western suburbs, buying, selling and renting material handling equipment.Since then, the company has remained a leader in the wholesale market.
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Initially, Flaska explains, the company offered its clients standard and customized lift truck products.Now, "we've eliminated all of those customized products and focused on rolling out some new trucks that are related to a couple of niche industries," he says.
This change of focus found the company producing lift trucks used for dry stacking boats in a marina, and products used for moving bulk freight.These new products, he says, have "replaced my custom business completely."
Miller praises Flaska for his vision in changing the company's operation."Since we've refocused on what it is we do best, it's allowed us to streamline our processes [and] reduce our deliveries," he says.
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In addition, Flaska says the company has maintained productivity in the past two years by putting time and quality standards on each position.With these standards, he explains, the company evaluates individual worker output weekly.
Flaska says he sees a bright future ahead for Hoist Liftruck.Because of the weight and size of its products, "I don't believe there will ever be an offshore competitor that will ever be able to ship from a lower-wage country," he says.
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Miller also praises Flaska for being "pro-technology," and keeping the company up to date with state-of-the-art equipment.