Who we are -- Cowley Associates -
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Published on: 9/5/2006
Last Visited: 9/5/2006
A talented painter and musician, Bill Finch has both the eye and the know-how to create visually exciting advertising.
He brings many years of experience to Cowley Associates, having worked as Senior Art Director at several area advertising agencies.He has considerable experience in direct mail, corporate brochures, catalogs, corporate identity, magazine and newspaper advertisements, as well as television.
Bill graduated with honors from Syracuse University's School of Visual & Performing Arts with a bachelor's degree in advertising and design.His accounts have included IBM, Carrier, Niagara Mohawk, OnBank, Hancock & Estabrook, Laubach Literacy, Fostec Inc., Gaylord Brothers, and WWOR.
Bill loves spending time with his wife and five children, is a worship leader and teen youth leader, and loves to talk music - especially Christian alternative.
"I consider myself a problem-solver committed to helping clients achieve new heights," Bill says, "so, in my design, I want to capture a passion for their success.My concepts and design solutions will be dynamic, but - more importantly - well thought-out and target-driven, with the goal of compelling action."
Again and again, Bill's work does just that, with both new and existing products.One bank that Bill worked with, for instance, let him take the lead and go-for-broke with an existing service that was not doing well - a children's savings account.Bill dubbed it the "Treasure Chest" account, and branded it with a signature illustration - a treasure chest full to overflowing with gold - and the product took off.
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Bill Finch