The Accessory Edge - September 2000 - Eyecare Business... -
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Published on: 9/21/2000
Last Visited: 9/21/2000
When we moved, we decided to add the slatwall as a permanent part of the space, says Jeanne Ferraro, manager of the store.And ever since we have had the display, more of our customers impulsively buy coordinating chains to go with their new pair of eyeglasses. In fact, Ferraro reports that her accessory sales increased 70 percent after the slatwall was installed.
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The bottom line is you have got to let customers know through the complementary product you carry, displays and signage that you be also a retailer who can help meet their gift needs, says Ferraro.And if you do that, your business can enjoy a very merry, and profitable, holiday season.EB.
This article is from the September 2000 issue of Eyecare Business.For more archived articles about Sunglasses/Accessories, please click here.
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