Mr. Myles Felsing This is Me

Education

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1. 1. secure.marthastewartcrafts.com

   secure.marthastewartcrafts.com - [Cached]

   Published on: 6/12/2008   Last Visited: 6/12/2008

   Myles Felsing, Vice President of Consumer Marketing
   ...
   Myles Felsing, Vice President of Consumer Marketing
   
   Mr. Felsing's e-commerce experience spans the retail and financial services industries.Prior to joining Delivery Agent, Mr. Felsing oversaw the online advertising and mobile marketing channels at Wells Fargo & Company.As Senior Vice President, Online Sales & Marketing, he led the planning and execution of Wells Fargo's online advertising initiatives and developed the mobile marketing plan for the launch of the company's mobile banking browser.
   
   Prior to Wells Fargo, Mr. Felsing developed and led the marketing strategy at RedEnvelope, Inc., a multi-channel e-commerce and catalog business.During his six years at RedEnvelope, Mr. Felsing was instrumental in transforming the company from a start-up to a publicly traded company with annual revenues in excess of $120 million and a customer housefile of 3.4 million.He oversaw the planning and implementation of online marketing, direct marketing, customer value management, and direct response TV initiatives.Mr. Felsing was also responsible for developing strategic advertising partnerships with Evite, Comcast, and Amazon.com.A pioneer in the e-commerce space, RedEnvelope.com was recognized as one of the top online shopping destinations by The Wall Street Journal.
   
   Mr. Felsing's prior experience also includes working in the funds management division of State Street Bank in Boston, Massachusetts.
   
   Mr. Felsing has presented and served as a panelist at e-commerce industry conferences including Ad:Tech, E-tail, and Shop.org on topics covering best practices in affiliate marketing, perspectives on e-commerce revenue growth, and online brand protection strategies.
   
   A native of Massachusetts, Mr. Felsing holds an MBA from Columbia Business School, an MBA from the Haas School of Business at the University of California, Berkeley, and a B.A. from Middlebury College.

2. 2. www.seenon.com

   www.seenon.com/management/ - [Cached]

   Published on: 5/17/2008   Last Visited: 5/17/2008

   Myles Felsing, Vice President of Consumer Marketing
   
   Mr. Felsing's e-commerce experience spans the retail and financial services industries.Prior to joining Delivery Agent, Mr. Felsing oversaw the online advertising and mobile marketing channels at Wells Fargo & Company.As Senior Vice President, Online Sales & Marketing, he led the planning and execution of Wells Fargo's online advertising initiatives and developed the mobile marketing plan for the launch of the company's mobile banking browser.
   
   Prior to Wells Fargo, Mr. Felsing developed and led the marketing strategy at RedEnvelope, Inc., a multi-channel e-commerce and catalog business.During his six years at RedEnvelope, Mr. Felsing was instrumental in transforming the company from a start-up to a publicly traded company with annual revenues in excess of $120 million and a customer housefile of 3.4 million.He oversaw the planning and implementation of online marketing, direct marketing, customer value management, and direct response TV initiatives.Mr. Felsing was also responsible for developing strategic advertising partnerships with Evite, Comcast, and Amazon.com.A pioneer in the e-commerce space, RedEnvelope.com was recognized as one of the top online shopping destinations by The Wall Street Journal.
   
   Mr. Felsing's prior experience also includes working in the funds management division of State Street Bank in Boston, Massachusetts.
   
   Mr. Felsing has presented and served as a panelist at e-commerce industry conferences including Ad:Tech, E-tail, and Shop.org on topics covering best practices in affiliate marketing, perspectives on e-commerce revenue growth, and online brand protection strategies.
   
   A native of Massachusetts, Mr. Felsing holds a B.A. from Middlebury College.He is also a joint MBA candidate at Columbia Business School and the Haas School of Business at the University of California, Berkeley.

3. 3. DMNews.com | News | Article

   www.dmnews.com/cgi-bin/artprev - [Cached]

   Published on: 10/19/2004   Last Visited: 10/19/2004

   "In the past two years, we,ve started to look at it very differently," said Myles Felsing, director of online marketing at RedEnvelope. "It,s a great source of customer acquisition for us."
   
   RedEnvelope,s expanded search budget results from a larger keyword list and rising click prices. Click-price inflation has carved into return on investment for many terms, Felsing said, but not enough to dissuade the company from search.
   
   "It used to be phenomenal, and now it,s good," he said.
   
   When it managed 250 keywords, RedEnvelope handled search marketing in-house. As the size of the program grew, RedEnvelope decided it needed help managing it, Felsing said.
   ...
   "For us, as an upscale gift retailer, there,s just not a lot of general articles out there talking about gifts," Felsing said.
   ...
   "We had to loosen the reins a bit," Felsing said.