Richard Feldman

Rich Feldman, Managing Partner, eSource

Mark A. Toner and Rich Feldman, senior executives of direct marketing agency Brann Worldwide (a Snyder Communications Company), have joined with integrated promotion agency Source Marketing (a Maxxcom Company), to form eSource, a new, hybrid agency dedicated to "Drive-to-Web Marketing."
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Adds Feldman, "We're doing something very unique here: a hybrid blend of promotion, specialized media, direct and guerilla marketing.This is not an empty-speak integration story like we've all heard before.eSource is the next generation of agency built for the digital economy."

Both Toner and Feldman are joining eSource as managing partners.

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About Mark Toner and Richard Feldman
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Rich Feldman was SVP, executive director of strategic marketing, at Brann Worldwide, where his responsibilities included business development, technology integration, the creation of proprietary services, and launching the agency network's North American consulting practice.Among his many accomplishments, he helped IBM launch its direct selling channel and was a principal architect of the company's global one-to-one best customer relationship program.

Prior to Brann, Feldman was a creative director at Blau Marketing Technologies.He also made stops at Y&R's Chapman Direct unit - where he helped AT&T launch its first loyalty program for international callers, a leading fundraising direct marketing company, and a list enhancement operation.Feldman is a frequent public speaker at Direct Marketing Association and other events, and lectures at New York University.A graduate of Syracuse University's S.I. Newhouse School of Communications, Feldman holds a BA in advertising.He lives in Ridgefield, Connecticut.

About Source Marketing

Source Marketing is a full-service, integrated promotion-marketing agency, providing general promotion marketing and specialized local guerilla marketing services.The agency's clients include HBO, Kellogg, American Express, Reckitt Benckiser, Keds, Beiersdorf, Vlasic Foods, Fort James, Sony, Discovery and Time.

Rich Feldman > Managing Partner

Rich brings 19 years of experience in all facets of direct marketing and advertising.Prior to joining eSource, he was SVP, executive director of strategic marketing at Brann Worldwide, where his responsibilities included launching the agency network's North American consulting practice.Among Rich's many accomplishments, he helped IBM launch its direct selling channel and was a principal architect of the IBM's global one-to-one best customer relationship program.Other clients included: Lotus, UPS, First USA, GE Capital, Fleet Bank, Merck, MCI, Bell Atlantic, and BellSouth/EDS.Prior to that he was a Creative Director at Barry Blau & Partners, and copywriter at Young & Rubicam.Rich lectures at the NYU Masters Program in Global Direct Marketing and is chairman of the DMA ECHO Committee.