Lee Feldman

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  www.marketingmag.ca/magazine/current/digital_marketing/ - [Cached Version]
  Published on: 10/15/2007    Last Visited: 2/22/2008  

  Lee Feldman, chief creative officer, Blast Radius Amsterdam

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  www.blastradius.com/who/people.jsp - [Cached Version]
  Published on: 3/15/2007    Last Visited: 3/15/2007  

  LEE FELDMAN /Chief Creative OfficerLee has expert design sensibility and creative vision.A scholarship graduate of the Vancouver Film School, Lee's intimate understanding of emerging digital technologies has been vital to companies striving to meet their business objectives.Before co-founding Blast Radius, Lee was a design specialist at Ikea.He now oversees all Blast Radius projects focusing on the online shopping experience, and is in charge of creating a cultural environment that stimulates innovative thought.

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  www.blastradius.com/who/facts.jsp?lid=facts - [Cached Version]
  Published on: 5/25/2006    Last Visited: 3/15/2007  

  Lee Feldman / Chief Creative Officer

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  www.blastradius.com/who/article.jsp?id=24&type=1&search - [Cached Version]
  Published on: 6/15/2000    Last Visited: 3/15/2007  

  "We looked at the surf, snowboard, and skate communities in chat forums, newsgroups, and informal focus groups," says Lee Feldman, creative director at Blast Radius."We researched the lifestyle they were leading both on and off the Web.We found that they were a lot like ourselves - and it's easy to look at ourselves.From there we extended that to people who are likely to buy G-Shock watches and came up with the 'Toughest Watch in the World' concept."
  
  Blast Radius continued the mind-meld with the G-Shock consumer while designing."Casio sent us 35 watches and we each took one best-suited to our interests," says Feldman.
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  "That strategy gave us complete control over the layout of the site and allowed us to customize to a higher level," says Feldman."Some areas don't have to be animated, for example, but have to be regularly updated."
  
  Between flying objects and tricky transitions, there's a sense of constant motion on the site."In a site that is very rich in terms of imagery and graphics," says Feldman, "we had to come up with innovations so the user would not have to wait to see things.We extracted all of the changing elements to make mini-movies that compartmentalized the downloads.We used Flash's Load Movies command to bring in these layered movies so the background didn't have to reload every time."
  
  The site's designers also employed a multi-tiered Flash navigation system that expands and collapses on demand."We didn't want the navigation to take over the overall look and feel of the circular watch," Feldman explains.
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  "Casio also challenged us to allow them to know their customers better," Feldman continues.
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  "People are always looking for cool sites," says Feldman."The awards draw more traffic and the traffic draws more awards.It's a snowball effect that's resulted in a 60-percent increase in traffic over the previous year."
  
  "Designing sites like this really excites me," Feldman concludes.

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  www.yorsch.org/d/small-business-management/ - [Cached Version]
  Published on: 10/7/2008    Last Visited: 4/4/2007  

  Lee Feldman, the company's Chief Creative Officer said: We are entering an age where the customers have huge choice and the ability to rapidly compare not only the cost of goods through pr ... www.accmanpro.com

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  www.blastradius.com/who/article.jsp?id=464&type=3&searc - [Cached Version]
  Published on: 2/22/2007    Last Visited: 3/15/2007  

  "In a world where connected, empowered customers are growing mistrustful of grand promises and empty brands, the customer experience is the new battleground of strategic differentiation," says Lee Feldman, Chief Creative Officer at Blast Radius.

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  www.blastradius.com/who/article.jsp?id=97&type=1&search - [Cached Version]
  Published on: 10/21/2002    Last Visited: 3/15/2007  

  In the words of chief creative officer Lee Feldman, "The office was a bomb shelter, with an asbestos ceiling.
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  To show potential employees and clients how serious the move was, Feldman and Steven Harmer, executive vice-president, corporate development, relocated to Toronto.
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  "We uprooted from Vancouver after 17 years," says Feldman."It was important to mark that this just wasn't a branch office, but Toronto was part of Blast Radius as a whole."
  
  Feldman and other senior Blast executives met in a Toronto hotel with potential staff, looking for people as turned on by the Internet as they were."A lot of traditional agencies saw the Internet as a low-priority channel.We saw it as the channel," says Feldman.
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  Last year Blast established an office in Amsterdam (started up by Feldman), which acts as a hub for Eastern Europe, and services such clients as Nintendo of Europe and Nike.Its international offices-which are rounded out by New York and Los Angeles-currently account for a hefty 60% of its revenues.

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  www.blastradius.com/who/article.jsp?id=398&type=3&searc - [Cached Version]
  Published on: 9/17/2003    Last Visited: 3/15/2007  

  Lee Feldman, Chief Creative Officer, Blast Radius

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  www.blastradius.com/who/article.jsp?id=26&type=1&search - [Cached Version]
  Published on: 6/6/2000    Last Visited: 3/15/2007  

  The biggest challenge was to make the terror of Jaws relevant to two different generations, said Lee Feldman, chief creative officer.

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  www.picnic06.com/?id=4 - [Cached Version]
  Published on: 3/29/2007    Last Visited: 3/29/2007  

  , Lee Feldman, Chief Creative Officer, Blast Radius (Canada)

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