Ernie Euler

Ernie Euler - (321) 254-2400eeuler@matthewdev.com

"We're covering an awful lot of the bases," said Ernie Euler, president of Matthew Development LLC, the development company behind the Shoppes at Lake Andrew, and a development partner of The Avenue Viera.

"It would be foolish to pretend that the retail patterns are not going to change," he said.
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But what now seems like a no-brainer for retailers was actually the result of considerable lobbying by The Viera Co., Euler and Mike Renfro, , Euler's partner at Viera-based Matthew Development.
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Euler and Renfro, are former competitors who had shepherded many commercial land deals in the area.
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Euler said they finally were able to convince Bob Painter, executive vice president of Dallas-based Rave Motion Pictures, to visit Viera and study the area's demographics.
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"As the better retailers committed first, the rest started to come in very quickly after that," Euler said.

Developer Ernie Euler of the Viera-based Matthew Development LLC, said a deal to put a Bonefish Grill at the site fell through at the last minute, and that's when Falcone stepped in.
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"We were not able to come to an agreement," Euler said, referring to the Outback negotiations.

Euler said he wasn't able to disclose too many details on Falcone's restaurant at this time.
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"We do have a contract with a very successful restaurateur from Long Island," Euler said of Falcone.

"It's really more of a financing mechanism than anything else," Ernie Euler, president of Viera-based Matthew Holdings, said of Cousins' arrangement with Prudential.
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It will continue to be a minor partner in the development, Euler said.

Contact: Ernie Euler, Presidentmailto:eeuler@matthewdev.com

Leasing Information:Staubach Retail Services2200 Corporate Blvd., N.W., Suite 100Boca Raton, FL 33431

PH (561) 994-9794FX (561) 241-3148

- Ernie Euler of Matthew Development

Ernie Euler, who is helping develop the upscale The Avenue Viera shopping center, said marketing studies have shown that Brevard shoppers have higher-than-normal incomes with plenty of cash for discretionary spending.
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"The sheer numbers are obviously a factor from the retailer's perspective," said Euler, who is president of Melbourne's Matthew Development.

Ernie Euler Heading Matthew Development is Ernie Euler with more than 25 years of experience in commercial real estate.The "visionary" of the company, Ernie is an expert on the specifics of negotiating land contracts and leases.

Ernie Euler - (321) 254-2400eeuler@matthewdev.com