Please Note:
This profile was automatically generated using 3 references found on the Internet. This information has not been verified. Learn more...
This profile was automatically generated using 3 references found on the Internet. This information has not been verified. Learn more...
Web References
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1. InfoMedics — Management Team
www.infomedics.com/About/manag - [Cached]Published on: 1/14/2005 Last Visited: 1/14/2005
Michael Euele, Senior Vice President, Sales & Client Relations: Mr. Euele joined InfoMedics in September 1996, after two years as Vice President of Sales and Marketing for RESPONSE Healthcare Information Management (now a division of Solucient). RESPONSE was one of the early pioneers in patient-centered data management, serving the MCO, pharmaceutical, hospital, and physician markets. Prior to RESPONSE, Mr. Euele spent ten years at Private Healthcare Systems, serving as Vice President of Client Services from 1989 to 1995. In this capacity, Mr. Euele had responsibility for sales, marketing, and account management for this $120 million MCO. He holds BS and MBA degrees from Northeastern University. -
2. InfoMedics - News Center
www.infomedics.com/News_Center - [Cached]Published on: 5/29/2000 Last Visited: 4/23/2005
"The whole pharmaceutical industry is geared toward looking at ways to enhance one-to-one marketing activities," InfoMedics Vice President of Sales and Marketing Mike Euele said.
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Euele said today most drug-related marketing campaigns are mass-market approaches to very broad audiences, costing millions.
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Euele said that while physicians participate to gain knowledge about patients and the drugs that they are prescribing, they also are willing to write more prescriptions having that data - giving drug makers another impetus for such a study.
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According to Euele, the company will manage about 1 million patient transactions this year.
"(Pharmaceutical companies) would rather pay heavily for transactions and not for development," he said. -
3. Interpreting Results from the AOMS
www.jcaai.org/Newsletters/May9 - [Cached]Published on: 4/6/2001 Last Visited: 8/1/2001
Michael Euele , Vice President InfoMedics 800 W. Cummings Park , Ste. 4400 Woburn , MA 01801 617-938-6700 or 617-938-5303 meuele@infomedics.com

