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Published on: 12/16/2007
Last Visited: 12/16/2007
Dave Erdman
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David (Dave) B. Erdman is the founder and current president and chief executive officer of PacRim Marketing Group, Inc.
Dave uses his twenty plus years of cross-cultural communications and business experience in the marketing, hospitality, and travel industries in his consulting role at PacRim Marketing for a clientele consisting of U.S. and international organizations focused on Pacific Rim markets.These include businesses in travel, retail, entertainment, health care, high tech, and financial industries.
Before establishing PacRim Marketing Group in 1990, Dave was a senior consultant for Hill & Knowlton/Communications - Pacific, Hawaii's largest public relations firm at the time.Prior to that, Dave worked at Tropical Rent-A-Car for ten years, where, as vice president of marketing and sales, he opened regional offices in Japan, Canada, Australia, and New Zealand, as well as managed an national sales force of 35 multi-line representatives.
In addition, he was a director of Suntrips, a major charter operator to Hawaii and Mexico.Dave also held positions at Maui Inter-Continental Hotel, Japan Airlines Hotel Company/Nikko Hotels in Japan, and Travel Management Associates, where he worked with clients such as the Halekulani Hotel and Hawaiiana Resorts.
Dave's past and present professional affiliations include PATA (Pacific Asia Travel Association), Hawaii Chapter, where he served as chairman, the Hawai`i Visitors and Convention Bureau's marketing and research committees, the Retail Tourism Task Committee, and the Retail Merchants of Hawaii, where he continues to serve on the board of directors and on the executive committee.He is also the co-founder of DRAMAH (Direct Response Advertising and Marketing Association of Hawaii) and was its president from 1985 to 1994.
For his contributions, in 1996, Dave was named the "Direct Marketer of the Year" by DRAMAH.He was the first recipient of this award, which honors a Hawaii individual or firm for outstanding efforts and contributions made towards the advancement of the direct marketing profession in Hawaii.
In 1999, Dave was awarded The Governor's Retail Merchant Award in recognition of his contributions to the retail industry.Specifically, Dave was honored for assisting the Hawai'i Visitors and Convention Bureau with integrating retail and tourism marketing.He was the second recipient of this award that is sponsored by the Governor.
Dave has both lived and worked in Japan and is fluent in Japanese.He holds a Bachelor of Arts degree from the University of Hawaii, Manoa, where he majored in Asian/Japanese Studies and minored in Travel Industry Management and Marketing.He also majored in East Asian Languages/Japanese studies and business at Bucknell University in Pennsylvania.
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