Bridal Media Promote Merchandise, not Marriage -
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Published on: 6/4/2003
Last Visited: 7/31/2004
In an analysis of "A Wedding Story" on the Learning Channel, Erika Engstrom, associate professor of communication at the University of Nevada-Las Vegas, observes: "The show itself repeatedly conveys that for women, the wedding day serves as the high point of their lives.The day revolves around (the bride) and her feminine appearance . . . In contrast, although it may be an important day for the groom, his wedding day is not his most important day."Indeed, the recurring message depicted in the majority of episodes of 'A Wedding Story' analyzed here reaffirms that the expectation for him is that he simply show up."
White Weddings and Willowy Figures
Engstrom also found that most of the weddings depicted on "A Wedding Story" are white weddings--white dress, white veil, white people.Of the 100 couples in her sample, 68 percent were both Caucasian and 13 percent were both African American, and the rest were of other races or ethnicities or racial combinations.