Advertising Marketing Neuroscience -= The Request Copy... -
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Published on: 3/31/2006
Last Visited: 1/26/2007
Excerpt: Erik Engstrom's job as Elsevier is to soften Reed Elsevier's image problem.
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Engstrom joined Elsevier, home to the 183-year-old medical journal The Lancet, two years at a crisis point.Our aim is to produce a flexible and comprehensive archive, which enables spectral deposition and searching.The group of non-profit publishers that is negotiating with the agency consists of seven of the DC Principles Coalition.
Engstrom's strategy appears to make sense and, once you get past the pricing argument, Elsevier is producing a valuable to the world.The abstract panel can easily if necessary.