Dr. Ash Eldifrawi

Ash ElDifrawi, Chief Marketing Officer

Ash joined NetShops in April 2008 with over 20 years of marketing management experience, specifically in the areas of online and brand marketing and new product development. Prior to NetShops, Ash was the director of brand advertising at Google, where he was responsible for all CPM-based revenue for Google and YouTube. While at Google, Ash built the Google Brand Accelerator (GBA), a cross-functional organization focused on delivering relevant and impactful display and video online advertising to F1000 brand advertisers. Prior to Google, Ash was a managing director at Wrigley, where he looked after a $1+ billion portfolio of brands including Life Savers, Juicy Fruit, Extra, Doublemint, Creme Savers, and Solano across four continents. Ash came to Wrigley from McKinsey, where he worked with the world's leading companies in solving a multitude of problems in the areas of operations, marketing, and strategy. Ash earned his bachelor's degree in biology and a master's degree in sociology from the University of Chicago, and went on to gain his doctorate in clinical psychology. Ash is also an accomplished writer and film-maker.

Appoints Ash ElDifrawi as Company's First Chief Marketing Officer OMAHA -- NetShops Inc., a leading developer and operator of ...
...
Appoints Ash ElDifrawi as Company's First Chief Marketing Officer

Omaha -

OMAHA -- NetShops Inc., a leading developer and operator of specialty niche e-commerce Web sites, today announced the appointment of Ash ElDifrawi, 41, as the company's first Chief Marketing Officer.In this role, ElDifrawi is responsible for management of the company's overall marketing strategy, including online marketing, Search Engine Optimization (SEO), brand marketing, strategic planning and corporate communications.

Ash ElDifrawi has more than 15 years of marketing, general management, and strategy experience, and is specialized in the areas of online marketing, brand building, strategic marketing and new product development.Prior to joining NetShops, ElDifrawi was a Google Executive, leading all Brand Advertising efforts for Google and YouTube.ElDifrawi managed a cross functional team of over 60 marketing, operations and sales professionals out of the company's Chicago office.He was also the architect of the Google Brand Accelerator (GBA), a cross functional organization focused on delivering relevant and impactful display and video online advertising to F1000 brand advertisers.

"As our company continues to grow at a significant rate, it became clear we needed strong marketing leadership to take us to the next level.Ash will lead all our marketing efforts to ensure consumers fully understand NetShops unique value proposition, as well as, building strong equity in our brand with consumers and advertisers to ensure sustainable long term growth," said Carter Cast, NetShops CEO.

Prior to Google, Ash ElDifrawi spent several years at William Wrigley Jr. Company where he was Managing Director of the Global Enjoyment Platform and oversaw the $1+ billion global brand portfolio including Extra, Life Savers, Creme Savers, Doublemint, Solano and Juicy Fruit.ElDifrawi came to Wrigley from McKinsey, where as a Management Consultant, worked with the world's leading companies in solving a multitude of problems in the areas of operations, marketing, and strategy.

A former Clinical Psychologist, ElDifrawi earned his BA in biology and MA in sociology from the University of Chicago, and went on to gain his Doctorate in Clinical Psychology.ElDifrawi is also an accomplished writer and film- maker.

Ash ElDifrawi - CMO, NetShops
...
From his experience leading brand advertising efforts for Google, YouTube, and Netshops, Ash ElDifrawi had much to say about online marketing and working with innovative people.

Appoints Ash ElDifrawi as Company's First Chief Marketing Officer

OMAHA, Neb., March 26 /PRNewswire/ -- NetShops Inc., a leading developer and operator of specialty niche e-commerce Web sites, today announced the appointment of Ash ElDifrawi, 41, as the company's first Chief Marketing Officer.In this role, ElDifrawi is responsible for management of the company's overall marketing strategy, including online marketing, Search Engine Optimization (SEO), brand marketing, strategic planning and corporate communications.

Ash ElDifrawi has more than 15 years of marketing, general management, and strategy experience, and is specialized in the areas of online marketing, brand building, strategic marketing and new product development.Prior to joining NetShops, ElDifrawi was a Google Executive, leading all Brand Advertising efforts for Google and YouTube.ElDifrawi managed a cross functional team of over 60 marketing, operations and sales professionals out of the company's Chicago office.He was also the architect of the Google Brand Accelerator (GBA), a cross functional organization focused on delivering relevant and impactful display and video online advertising to F1000 brand advertisers.

"As our company continues to grow at a significant rate, it became clear we needed strong marketing leadership to take us to the next level.Ash will lead all our marketing efforts to ensure consumers fully understand NetShops unique value proposition, as well as, building strong equity in our brand with consumers and advertisers to ensure sustainable long term growth," said Carter Cast

, NetShops CEO.

Prior to Google, Ash ElDifrawi spent several years at William Wrigley

Jr. Company where he was Managing Director of the Global Enjoyment Platform and oversaw the $1+ billion global brand portfolio including Extra, Life Savers, Creme Savers, Doublemint, Solano and Juicy Fruit.ElDifrawi came to Wrigley from McKinsey, where as a Management Consultant, worked with the world's leading companies in solving a multitude of problems in the areas of operations, marketing, and strategy.

A former Clinical Psychologist, ElDifrawi earned his BA in biology and MA in sociology from the University of Chicago, and went on to gain his Doctorate in Clinical Psychology.ElDifrawi is also an accomplished writer and film- maker.

Appoints Ash ElDifrawi as Company's First Chief Marketing Officer
...
announced the appointment of Ash ElDifrawi, 41, as the company's first Chief Marketing Officer.In this role, ElDifrawi is responsible for management of the company's overall marketing strategy, including online marketing, Search Engine Optimization (SEO), brand marketing, strategic planning and corporate communications.

Ash ElDifrawi has more than 15 years of marketing, general management, and strategy experience, and is specialized in the areas of online marketing, brand building, strategic marketing and new product development. Prior to joining NetShops, ElDifrawi was a Google Executive, leading all Brand Advertising efforts for Google and YouTube.ElDifrawi managed a cross functional team of over 60 marketing, operations and sales professionals out of the company's Chicago office.He was also the architect of the
...
Ash will lead all our marketing efforts to ensure consumers fully understand NetShops unique value proposition, as well as, building strong equity in our brand with consumers and advertisers to ensure sustainable long term growth," said Carter Cast, NetShops CEO.

Prior to Google, Ash ElDifrawi spent several years at William Wrigley Jr. Company where he was Managing Director of the Global Enjoyment Platform and oversaw the $1+ billion global brand portfolio including Extra, Life Savers, Creme Savers, Doublemint, Solano and Juicy Fruit.ElDifrawi came to Wrigley from McKinsey, where as a Management Consultant, worked with the world's leading companies in solving a multitude of problems in the areas of operations, marketing, and strategy.

A former Clinical Psychologist, ElDifrawi earned his BA in biology and MA in sociology from the University of Chicago, and went on to gain his Doctorate in Clinical Psychology.ElDifrawi is also an accomplished writer and film- maker.

Ash ElDifrawi, Chief Marketing Officer, Netshops formerly Director, Brand Advertising, Google/YouTube

This will not only improve our customer experience, but will allow us to listen to our customers in real time to help us discover new ways to consistently meet our customers' needs," said Ash ElDifrawi, chief marketing officer of NetShops."

Google has also apparently lost Ash ElDifrawi, who had responsibility for brand advertising at Google and YouTube. ElDifrawi joins NetShops Inc. as CMO.

Ash Eldifrawi - Director, Google

Ash Eldifrawi , Director, Google