Dr. Ash Eldifrawi

• 
  www.netshopsinc.com/about.cfm?zone=1&subZone=3 - [Cached Version]
  Published on: 8/10/2009    Last Visited: 8/10/2009  

  Ash ElDifrawi, Chief Marketing Officer
  
  Ash joined NetShops in April 2008 with over 20 years of marketing management experience, specifically in the areas of online and brand marketing and new product development. Prior to NetShops, Ash was the director of brand advertising at Google, where he was responsible for all CPM-based revenue for Google and YouTube. While at Google, Ash built the Google Brand Accelerator (GBA), a cross-functional organization focused on delivering relevant and impactful display and video online advertising to F1000 brand advertisers. Prior to Google, Ash was a managing director at Wrigley, where he looked after a $1+ billion portfolio of brands including Life Savers, Juicy Fruit, Extra, Doublemint, Creme Savers, and Solano across four continents. Ash came to Wrigley from McKinsey, where he worked with the world's leading companies in solving a multitude of problems in the areas of operations, marketing, and strategy. Ash earned his bachelor's degree in biology and a master's degree in sociology from the University of Chicago, and went on to gain his doctorate in clinical psychology. Ash is also an accomplished writer and film-maker.

• 
  omaha.dbusinessnews.com/shownews.php?newsid=154562&type - [Cached Version]
  Published on: 4/2/2008    Last Visited: 4/2/2008  

  Appoints Ash ElDifrawi as Company's First Chief Marketing Officer OMAHA -- NetShops Inc., a leading developer and operator of ...
  ...
  Appoints Ash ElDifrawi as Company's First Chief Marketing Officer
  
  Omaha -
  
  OMAHA -- NetShops Inc., a leading developer and operator of specialty niche e-commerce Web sites, today announced the appointment of Ash ElDifrawi, 41, as the company's first Chief Marketing Officer.In this role, ElDifrawi is responsible for management of the company's overall marketing strategy, including online marketing, Search Engine Optimization (SEO), brand marketing, strategic planning and corporate communications.
  
  Ash ElDifrawi has more than 15 years of marketing, general management, and strategy experience, and is specialized in the areas of online marketing, brand building, strategic marketing and new product development.Prior to joining NetShops, ElDifrawi was a Google Executive, leading all Brand Advertising efforts for Google and YouTube.ElDifrawi managed a cross functional team of over 60 marketing, operations and sales professionals out of the company's Chicago office.He was also the architect of the Google Brand Accelerator (GBA), a cross functional organization focused on delivering relevant and impactful display and video online advertising to F1000 brand advertisers.
  
  "As our company continues to grow at a significant rate, it became clear we needed strong marketing leadership to take us to the next level.Ash will lead all our marketing efforts to ensure consumers fully understand NetShops unique value proposition, as well as, building strong equity in our brand with consumers and advertisers to ensure sustainable long term growth," said Carter Cast, NetShops CEO.
  
  Prior to Google, Ash ElDifrawi spent several years at William Wrigley Jr. Company where he was Managing Director of the Global Enjoyment Platform and oversaw the $1+ billion global brand portfolio including Extra, Life Savers, Creme Savers, Doublemint, Solano and Juicy Fruit.ElDifrawi came to Wrigley from McKinsey, where as a Management Consultant, worked with the world's leading companies in solving a multitude of problems in the areas of operations, marketing, and strategy.
  
  A former Clinical Psychologist, ElDifrawi earned his BA in biology and MA in sociology from the University of Chicago, and went on to gain his Doctorate in Clinical Psychology.ElDifrawi is also an accomplished writer and film- maker.

• 
  kansascity.bizjournals.com/prnewswire/press_releases/Ne - [Cached Version]
  Published on: 1/1/2008    Last Visited: 3/28/2008  

  Appoints Ash ElDifrawi as Company's First Chief Marketing Officer
  
  OMAHA, Neb., March 26 /PRNewswire/ -- NetShops Inc., a leading developer and operator of specialty niche e-commerce Web sites, today announced the appointment of Ash ElDifrawi, 41, as the company's first Chief Marketing Officer.In this role, ElDifrawi is responsible for management of the company's overall marketing strategy, including online marketing, Search Engine Optimization (SEO), brand marketing, strategic planning and corporate communications.
  
  Ash ElDifrawi has more than 15 years of marketing, general management, and strategy experience, and is specialized in the areas of online marketing, brand building, strategic marketing and new product development.Prior to joining NetShops, ElDifrawi was a Google Executive, leading all Brand Advertising efforts for Google and YouTube.ElDifrawi managed a cross functional team of over 60 marketing, operations and sales professionals out of the company's Chicago office.He was also the architect of the Google Brand Accelerator (GBA), a cross functional organization focused on delivering relevant and impactful display and video online advertising to F1000 brand advertisers.
  
  "As our company continues to grow at a significant rate, it became clear we needed strong marketing leadership to take us to the next level.Ash will lead all our marketing efforts to ensure consumers fully understand NetShops unique value proposition, as well as, building strong equity in our brand with consumers and advertisers to ensure sustainable long term growth," said Carter Cast
  
  , NetShops CEO.
  
  Prior to Google, Ash ElDifrawi spent several years at William Wrigley
  
  Jr. Company where he was Managing Director of the Global Enjoyment Platform and oversaw the $1+ billion global brand portfolio including Extra, Life Savers, Creme Savers, Doublemint, Solano and Juicy Fruit.ElDifrawi came to Wrigley from McKinsey, where as a Management Consultant, worked with the world's leading companies in solving a multitude of problems in the areas of operations, marketing, and strategy.
  
  A former Clinical Psychologist, ElDifrawi earned his BA in biology and MA in sociology from the University of Chicago, and went on to gain his Doctorate in Clinical Psychology.ElDifrawi is also an accomplished writer and film- maker.

• 
  www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/w - [Cached Version]
  Published on: 3/26/2008    Last Visited: 3/26/2008  

  Appoints Ash ElDifrawi as Company's First Chief Marketing Officer
  ...
  announced the appointment of Ash ElDifrawi, 41, as the company's first Chief Marketing Officer.In this role, ElDifrawi is responsible for management of the company's overall marketing strategy, including online marketing, Search Engine Optimization (SEO), brand marketing, strategic planning and corporate communications.
  
  Ash ElDifrawi has more than 15 years of marketing, general management, and strategy experience, and is specialized in the areas of online marketing, brand building, strategic marketing and new product development. Prior to joining NetShops, ElDifrawi was a Google Executive, leading all Brand Advertising efforts for Google and YouTube.ElDifrawi managed a cross functional team of over 60 marketing, operations and sales professionals out of the company's Chicago office.He was also the architect of the
  ...
  Ash will lead all our marketing efforts to ensure consumers fully understand NetShops unique value proposition, as well as, building strong equity in our brand with consumers and advertisers to ensure sustainable long term growth," said Carter Cast, NetShops CEO.
  
  Prior to Google, Ash ElDifrawi spent several years at William Wrigley Jr. Company where he was Managing Director of the Global Enjoyment Platform and oversaw the $1+ billion global brand portfolio including Extra, Life Savers, Creme Savers, Doublemint, Solano and Juicy Fruit.ElDifrawi came to Wrigley from McKinsey, where as a Management Consultant, worked with the world's leading companies in solving a multitude of problems in the areas of operations, marketing, and strategy.
  
  A former Clinical Psychologist, ElDifrawi earned his BA in biology and MA in sociology from the University of Chicago, and went on to gain his Doctorate in Clinical Psychology.ElDifrawi is also an accomplished writer and film- maker.

• 
  www.winwinconsultores.com/?m=200808&paged=2 - [Cached Version]
  Published on: 3/8/2008    Last Visited: 7/23/2009  

  This will not only improve our customer experience, but will allow us to listen to our customers in real time to help us discover new ways to consistently meet our customers' needs," said Ash ElDifrawi, chief marketing officer of NetShops."

• 
  www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/w - [Cached Version]
  Published on: 3/25/2008    Last Visited: 3/25/2008  

  Ash ElDifrawi, Chief Marketing Officer, Netshops formerly Director, Brand Advertising, Google/YouTube

• 
  searchengineland.com/search-biz-google-ups-and-downs-ya - [Cached Version]
  Published on: 4/4/2008    Last Visited: 11/29/2008  

  Google has also apparently lost Ash ElDifrawi, who had responsibility for brand advertising at Google and YouTube. ElDifrawi joins NetShops Inc. as CMO.

• 
  www.hayneedleinc.com/executiveTeam.html - [Cached Version]
  Published on: 12/6/2009    Last Visited: 12/6/2009  

  In April 2008, Ash ElDifrawi joined Hayneedle as Chief Marketing Officer.
  
  Prior to Hayneedle, Ash was the Google executive responsible for all CPM-based revenue for Google and YouTube. During his tenure at Google, Ash built the Google Brand Accelerator (GBA), a cross-functional organization focused on delivering relevant and effective display and video online advertising to F1000 brand advertisers.
  
  Before joining Google, Ash was a Managing Director at Wrigley, where he oversaw a $1+ billion portfolio of brands including Life Savers, Juicy Fruit, Extra, Doublemint, Creme Savers, and Solano across four continents. Ash came to Wrigley from McKinsey, where as a Management Consultant he worked with the world's leading companies in solving a multitude of problems in the areas of operations, marketing, and strategy. Ash earned his bachelor's degree in biology and master's degree in sociology from the University of Chicago, and went on to gain his doctorate in clinical psychology.

• 
  www.internetretailer.com/dailyNews.asp?id=32945 - [Cached Version]
  Published on: 12/23/2009    Last Visited: 12/28/2009  

  "We saw sales spike a little later this year on the second Monday in December," says Ash ElDifrawi, chief marketing officer at Hayneedle, No. 83 in the Internet Retailer Top 500 Guide, (a PDF version of the company's financial and operating profile can be ordered by clicking on its name).
  
  Hayneedle's sales picked up on the Friday after Thanksgiving, often referred to as Black Friday, and the Monday after that holiday, or Cyber Monday, a contrast to past years when sales began to climb in the last few weeks of November. "Then it would get more aggressive as we got closer to December," ElDifrawi says. But not this year. "We were wondering what's going on?"
  
  He declined to offer specific numbers. But ElDifrawi says Hayneedle, which changed its name from NetShops.com earlier this year, had single-digit growth in last year's dismal economy and that growth is in double digits this year, thanks to strong-but later-holiday sales.
  ...
  Hayneedle has seen sales increases at its sites focusing on babies and young children, such as CradlesandBassinets.com and KidsRugShop.com, as well as several sites selling home furnishings and seasonal items such as artificial Christmas trees, ElDifrawi says. "But we are seeing fairly uniform growth."
  
  Incentives and discounting are playing larger roles this year for both multisite retailers. CSN and Hayneedle offer free shipping on most items, which is in demand among holiday shoppers and ElDifrawi thinks discounting is here to stay. "It looks like with Black Friday and Cyber Monday we've created massive holiday shopping expectations for pricing," he says.

Page:  1 2