biz.yahoo.com/bw/080520/20080520006269.html?.v=1 -
[Cached Version]
Published on: 5/20/2008
Last Visited: 5/20/2008
Led by Steven Ekstract, Group Publisher of License!
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"Adversity breeds opportunity," noted Mr. Ekstract.
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Take someone like Iconix Brand Group, for example, who take classic Western fashion and home brands such as Ocean Pacific, Royal Velvet and Rocawear and partner with a local sourcing agent such as Li & Fung in order to gain instant market penetration and lessen their liability," stated Mr. Ekstract.
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"Exclusive direct-to-retail deals have really heated up in the past year as a means of increasing foot traffic, including Marvel partnering with Carrefour, Chorion bringing its Mr. Men characters to Marks & Spencer, Gap Inc.'s alliance with Chorion Entertainment, and Nickelodeon teaming SpongeBob SquarePants with New Look, among others," stated Mr. Ekstract.