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This profile was automatically generated using 7 references found on the Internet. This information has not been verified. Learn more...
This profile was automatically generated using 7 references found on the Internet. This information has not been verified. Learn more...
View all 7 references Web References
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1. Expedia ads focus on vacation experience, not just fares - InfoBeat Finance News
www.infobeat.com/index.cfm?act - [Cached]Published on: 3/22/2004 Last Visited: 3/22/2004
"We're trying to make it easy for our customers to make the trip that's right for them and easy to create," says Carrie Eiting, Expedia's senior vice president of marketing.
She says that because 87% of those who book a hotel through Expedia have never stayed there, the site provides photos, reviews, virtual tours and descriptions of "what to expect."
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The 3-year-old ad campaign still has some shelf life, Eiting says. -
2. ANA: News: 2003
www.familytelevisionawards.com - [Cached]Published on: 10/16/2003 Last Visited: 5/2/2007
Carrie Eiting, VP-Marketing, Expedia.com -
3. Expedia Partner Briefing
www.lmevents.com/Expedia2002/2 - [Cached]Published on: 2/28/2002 Last Visited: 2/28/2002
Carrie Eiting Director of Consumer Marketing, Expedia, Inc. Carrie has been managing consumer marketing for Expedia.com for the last two years including brand strategy development, advertising, online marketing and distribution partnerships, promotions and market research. Carrie initially joined Expedia in 1999 as Advertising Manager launching Expedia's first large-scale offline brand advertising campaign. And before joining Expedia, Carrie spent several years at Microsoft developing consumer marketing programs for various product units in the retail channel. Carrie came to Microsoft after learning the ropes of Brand Management at Procter & Gamble in Cincinnati, Ohio, and received her MBA from Indiana University in 1994.
