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This profile was automatically generated using 1 reference found on the Internet. This information has been verified by Arthur Einstein. Learn more...
This profile was automatically generated using 1 reference found on the Internet. This information has been verified by Arthur Einstein. Learn more...
Biography
My work, for more than 30 years, has been advertising and marketing communications. Most of those years were spent at Lord Geller Federico Einstein, an advertising agency in New York City. I was one of four founding partners and worked there as a writer, creative director and agency president. From 1988 to 1991 I filled the same role at Lord Einstein O’Neill and Partners. LGFE did...Web References
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1. Up Close and Personal
www.adweek.com/aw/magazine/art - [Cached]Published on: 3/17/2003 Last Visited: 3/18/2003
"What's contributed to this is the lack of principal-to-principal relationships you used to have in this business," says consultant Arthur Einstein of Arthur Einstein Advertising in Stamford, Conn. "Agencies have been pushed into vendor status. If you're a client who believes agencies are vendors, you'll push for the lowest price. If you believe an agency brings added value, then you'll pay for it, even if you still try to get the best price."
There are precedents to show that professionals outside a client's marketing department can develop an understanding of the nuances of a business where the assets go down the elevator every night, versus an industry in which employees earn hourly wages.
