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This profile was automatically generated using 10 references found on the Internet. This information has not been verified. Learn more...

Employment History

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  1. 1. PreTesting
    www.pretesting.com/bio.html - [Cached]

    Published on: 10/4/2007   Last Visited: 10/4/2007

    Mark Einhorn - biography

    Mark Einhorn is the Executive Vice President of PreTesting. Mark has been with PreTesting since its inception in 1983. With more than 20 years experience in marketing and advertising research, Mark manages several key packaged goods accounts for PreTesting as well as oversees research for major pharmaceutical companies.

    As a senior member of the management team, Mark supervises numerous studies yearly including various physician targeted, DTC, packaged goods and service based products in many different mediums including TV, print, radio and package design.
  2. 2. Breakthrough Technology Gives Television Marketers ''e-Motional'' Edge: Financial News - Yahoo! Finance
    biz.yahoo.com/bw/061031/200610 - [Cached]

    Published on: 10/31/2006   Last Visited: 10/31/2006

    For Mark Einhorn, Executive Vice President of PreTesting, the results that e-Motion deliver are unparalleled. "Recording Saccadic Eye Motion is an exciting new innovative technology which we are eager to add to our arsenal of custom diagnostics already provided through PreTesting's methodologies," says Einhorn.
  3. 3. One to One Interactive | One to One Interactive Awarded Silver at the DTC National Advertising Awards
    www.onetooneinteractive.com/re - [Cached]

    Published on: 5/4/2006   Last Visited: 1/8/2008

    This year's independent judging panel included Mark Einhorn, Executive Vice President, The PreTesting Company; Fariba Zamaniyan, Vice-President, IAG Research; Dorothy Wetzel, Independent Marketing Consultant; Angela Federici, SVP, Pharmaceutical Practice Leader, Millward Brown; Therese Glennon, VP Division Manager, Professional Healthcare Manager, BASES; Fred Church, VP Health & Pharmaceutical Practice, Ipsos North America, and Robert A. Girondi, Executive Vice President, Media Research & Development, Communications Media, Inc.

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