MR. Lee Einhorn Edit

 Web References

1. 1. www.trustcollective.com

   www.trustcollective.com/media/ - [Cached]

   Published on: 12/26/2007   Last Visited: 1/7/2008

   Lee Einhorn
   
   MEKANISM INKS DIRECTOR LEE EINHORN

2. 2. PRODUCT PLACEMENT VALUATION & PRODUCT PLACEMENT NEWS

   www.itvx.com/iPageCount,13,ppn - [Cached]

   Published on: 7/23/2004   Last Visited: 12/20/2005

   In an effort to boost its entertainment capabilities, advertising holding company Havas is forming a new group within agency Arnold Worldwide to focus on developing content for a client roster that includes Volkswagen of America and Royal CaribbeanHollywood producer Teddy Lynn, whose credits include New Line's Pleasantville, and Lee Einhorn, formerly a group creative director at Publicis Groupe's Publicis & Hal Riney, San Francisco, will run the Los Angeles shop, known as Arnold Entertainment.
   ...
   Lynn and Einhorn remained quiet about a slate of projects in development, but they were pretty clear about their goals for the unit: to get marketers to venture beyond product-placement plays and invest in original content.
   ...
   Einhorn and Lynn's goal is to remain producers on projects throughout their development. "That way we can remain keepers of the brand," Mr. Einhorn said.
   ...
   Einhorn and Lynn declined to talk about which Arnold clients might be best suited for branded entertainment.
   ...
   At Riney, Mr. Einhorn oversaw the creative direction on its Sprint account. They're both hoping that together they can put the entertainment back in branded entertainment.
   
   View Entire Article AdAge (April 25, 2005)
   
   PRODUCT PLACEMENT VALUE INCREASES WITH RISE OF INTERNET PIRACY OF U.S. TV SHOWS

3. 3. Arnold Launches Branded Entertainment Division

   www.adweek.com/aw/regional/new - [Cached]

   Last Visited: 4/19/2005

   The entity will be led by two new hires: exec producer Teddy Lynn and creative director Lee Einhorn.
   ...
   Einhorn, 36, was a group creative director at Publicis & Hal Riney in San Francisco.