Ms. Andrea Dye

As Andrea Dye, Direct Marketing Specialist for NCL, notes, "The choice of which online media to use is dizzying.We rely on our experience and our agency's media buying expertise to help us identify prospective media buys."

One of NCL's most effective online campaigns is the Hawaii campaign which uses a significant number of online sources to target prospective cruise customers by destination, medium and interest level. (By the way, NCL is the premier cruise line to Hawaii!) For instance, the Hawaii campaign includes special promotions and unique offers geared for golfers, honeymooners, families with children and the general population.But that's only half of the marketing challenge, as Ms. Dye relates, " Once we begin transmitting our sales messages and associated offers, the next challenge is tracking the many sources and all their variables.
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That works well for Ms. Dye and her NCL team.

As Andrea Dye, Direct Marketing Specialist for NCL, notes, "The choice of which online media to use is dizzying.We rely on our experience and our agency's media buying expertise to help us identify prospective media buys."

One of NCL's most effective online campaigns is the Hawaii campaign which uses a significant number of online sources to target prospective cruise customers by destination, medium and interest level. (By the way, NCL is the premier cruise line to Hawaii!) For instance, the Hawaii campaign includes special promotions and unique offers geared for golfers, honeymooners, families with children and the general population.But that's only half of the marketing challenge, as Ms. Dye relates, " Once we begin transmitting our sales messages and associated offers, the next challenge is tracking the many sources and all their variables.QuickwebPro is the engine that powers our ability to track and report in very specific, measurable terms, which media work best and which need to be re-evaluated."

QuickwebPro has helped Ms. Dye and NCL track, monitor and rank, and ultimately funnel all electronic responses/leads through a single, closed-loop system.This is enabled by linking to specific microsites designed to collect data and continue the selling process.Reports are generated in real time, so NCL does not have wait too long to make marketing decisions.They provide both quantitative and qualitative data on the leads.

That works well for Ms. Dye and her NCL team.