Kate Dunn is president and founder of Digital Innovations Group (DIG) in Richmond, Virginia. DIG is an award-winning marketing firm specializing in targeted, personalized direct marketing campaigns and marketing collateral. The firm’s clients include, Capital One, First Market Bank, Ukrop’s and Rainbow Station Child Development Centers. Kate began her career in sales with Xerox and held many positions during her fifteen year tenure with the company. As a member of a select team, she was responsible for the development of a marketing programs used in the graphic arts segment which resulted in millions of dollars in new business for Xerox. She also served as Vice President of Sales and Marketing for Choice Communications, Inc., a commercial offset printing company, and spearheaded the development of Choice 1:1, the personalized printing division. Ms. Dunn is a frequent speaker at industry events such as On Demand, Variables and the NAQP national meeting. She, together with Mike Chiricuzio of Blue Moon, and Caslon developed the S3 Selling Solution in 2004. The program is offered annually during the PODi Application Forum. Kate is currently on the faculty of the University of Richmond, Robins School of Business as an instructor of sales and marketing management for entrepreneurs . She was elected to the board of the Digital Imaging Customer Exchange in 2006. Ms. Dunn is a Cum Laude graduate from Villanova University. Kate and her husband Scott live in Midlothian, Virginia with their three children.