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Published on: 7/8/2008
Last Visited: 11/27/2009
Paul Dunay, Global Director, Integrated Marketing, BearingPoint Inc.
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This Wednesday morning, Paul Dunay, global director of integrated marketing for BearingPoint (formerly known as KPMG), sits down for an interview with the ABM Video Network.
Paul brings a wealth of experience from leading technology companies like Google, IBM, Microsoft, Oracle and Cisco; for more than 20 years, he's helped these organizations develop effective marketing campaigns, and in his present position, he helps BearingPoint to connect with a global audience.
So take some time to tune in and hear Paul's take on integrated marketing challenges for b-to-b marketers, developing custom content strategies and much more.
Also check out his blog, Buzzmarketingfortechnology, and see what he's saying about reputation management and how new media platforms are impacting b-to-b brands online.
With more and more of the marketing budget going to the creation of customized targeted content, b-to-b marketers are charged with developing effective strategies for custom media and measuring their effectiveness.
If you're interested in learning more, you can hear Paul discuss custom content solutions (and more) first-hand, alongside a panel of experts moderated by Junta42 founder Joe Pulizzi.