www.northjersey.com/business/49947687.html -
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Published on: 7/5/2009
Last Visited: 7/6/2009
Richard Dukas has had a number of clients say they need to cut the retainers they pay his firm by 50 percent or 60 percent.
He's told them OK.
"The philosophy is, some revenue is better than no revenue," said Dukas, president and CEO of New York-based Dukas Public Relations.
But Dukas also has his eye on the future.
"If it's a good client and we believe in their business, then we're going to try to weather the recession with them."
He's also found that being very flexible can have more immediate rewards.
One client had to cut its retainer in half, and "we obviously didn't like it at the time."
Since then, "that client referred us to another piece of business at a healthy retainer," Dukas said.
And that new client sent two more clients his way, giving him a total of three new accounts.
...
Richard Dukas has had a number of clients say they need to cut the retainers they pay his firm by 50 percent or 60 percent.
He's told them OK.
"The philosophy is, some revenue is better than no revenue," said Dukas, president and CEO of New York-based Dukas Public Relations.
But Dukas also has his eye on the future.
"If it's a good client and we believe in their business, then we're going to try to weather the recession with them."
He's also found that being very flexible can have more immediate rewards.
One client had to cut its retainer in half, and "we obviously didn't like it at the time."
Since then, "that client referred us to another piece of business at a healthy retainer," Dukas said.
And that new client sent two more clients his way, giving him a total of three new accounts.