Flesher and Associates -
[Cached Version]
Published on: 8/21/2000
Last Visited: 7/23/2001
Richard Dukas , now handling PR with Amerindo Investment Advisors , had worked with the company while he was with KCSA Worldwide , so when he joined he immediately had a project to work on that he had outlined while still at the agency.I really felt settled in on day one , he says.
Others who have joined companies they hadn't worked with advise taking time to really get to know the business.Your sole focus is the corporation.
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There definitely is a different culture , agrees Dukas.But - like others who have made the change - he says , now that I'm here , I never want to go back to agency life..
Do's and Don'ts
DoGet to know your new employer in depth.Corporate CEOs expect in-house PR pros to be conversant with all aspects of their company.Think strategically.