Kevin Dugan

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  www.postbulletin.com/newsmanager/templates/localnews_st - [Cached Version]
  Published on: 10/24/2009    Last Visited: 10/26/2009  

  There was a lot of online chatter about the application last week and PepsiCo didn't remove the application then so the talk would continue, said Kevin Dugan, director of marketing at Empower Media Marketing in Cincinnati. He suspects the chatter has died down -- in fact, he said he hadn't heard about the application for days -- and that's why PepsiCo removed it.
  
  "The true benefit had been realized by PepsiCo with it generating all that buzz," he said.
  
  The application was targeting the drink's main customers -- men in their 20s and 30s -- and anyone who would have downloaded the program most likely has already done so, Dugan said.

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  news.empowermm.com/2009/05/18/kevin-dugan-joins-empower - [Cached Version]
  Published on: 5/18/2009    Last Visited: 7/5/2009  

  Kevin Dugan Joins Empower MediaMarketing as Director of Marketing
  
  Kevin Dugan Joins Empower MediaMarketing as Director of Marketing
  
  CINCINNATI, May 18, 2009-Kevin Dugan, an award-winning marketing strategist, has joined Empower MediaMarketing as director of marketing.
  ...
  "Kevin has built a well-earned reputation as a big-picture strategist who gets results. He's a great fit for this role and for where our company is headed."
  
  Dugan most recently was director of marketing communications for FRCH Design Worldwide, a Cincinnati-based company specializing in architecture, interior design, graphic communications and brand strategy. At FRCH, Dugan helped raise awareness of the firm through strategic marketing efforts,
  
  Before joining FRCH in 2004, Dugan worked in the advertising business for 12 years including positions at HSR Business to Business, the world's largest B-to-B focused agency, and Sive/Young & Rubicam.
  
  Blogging since 2002, Dugan writes for two blogs and both are ranked among Advertising Age magazine's Power 150, a ranking of the world's top marketing blogs. Dugan is also the founder of Cincinnati Social Media, a local organization bringing together professionals to meet, share and learn about social media and its impact on business.
  
  In 2009, Dugan was presented with the Werner-VonderHaar-Bogart Award, the highest honor the Cincinnati PRSA chapter bestows upon a public relations professional.
  ...
  Kevin Dugan Joins Empower MediaMarketing as Director of Marketing T. Marzetti Company Selects Empower to Provide Advertising Services
  ...
  Kevin Dugan Empower Media Marketing

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  www.houmatoday.com/article/20091022/ARTICLES/910229916? - [Cached Version]
  Published on: 10/22/2009    Last Visited: 10/22/2009  

  There was a lot of online chatter about the application last week and PepsiCo didn't remove the application then so the talk would continue, said Kevin Dugan, director of marketing at Empower Media Marketing in Cincinnati. He suspects the chatter has died down - in fact, he said he hadn't heard about the application for days - and that's why PepsiCo removed it.
  
  "The true benefit had been realized by PepsiCo with it generating all that buzz," he said.
  
  The application was targeting the drink's main customers - men in their 20s and 30s - and anyone who would have downloaded the program most likely has already done so, Dugan said.

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  www3.signonsandiego.com/stories/2009/oct/14/pepsico-app - [Cached Version]
  Published on: 10/14/2009    Last Visited: 10/15/2009  

  PepsiCo probably won't take the application down immediately, so the chatter can continue, said Kevin Dugan, director of marketing at Empower Media Marketing in Cincinnati.
  
  "I think their goal was to get noticed and, well, it looks like that strategy has paid off," Dugan said.

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  www.journaltimes.com/news/national/us/article_33e34707- - [Cached Version]
  Published on: 10/22/2009    Last Visited: 10/22/2009  

  There was a lot of online chatter about the application last week and PepsiCo didn't remove the application then so the talk would continue, said Kevin Dugan, director of marketing at Empower Media Marketing in Cincinnati. He suspects the chatter has died down in fact, he said he hadn't heard about the application for days and that's why PepsiCo removed it.
  
  "The true benefit had been realized by PepsiCo with it generating all that buzz," he said.
  
  The application was targeting the drink's main customers men in their 20s and 30s and anyone who would have downloaded the program most likely has already done so, Dugan said.

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  www.ohio.com/business/64341757.html?mobile=true - [Cached Version]
  Published on: 10/15/2009    Last Visited: 10/15/2009  

  PepsiCo probably won't take the application down immediately, so the chatter can continue, said Kevin Dugan, director of marketing at Empower Media Marketing in Cincinnati.
  
  ''I think their goal was to get noticed and, well, it looks like that strategy has paid off,'' Dugan said.

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  cincinnatiama.org/2009/interactive-marketing-sig-august - [Cached Version]
  Published on: 8/12/2009    Last Visited: 9/14/2009  

  Kevin Dugan will walk through some takeaways based on change in search, media and content and provide some ideas on how we can change our communications approach to improve our results.
  
  Speaker Kevin Dugan, Director of Marketing at Empower MediaMarketing
  ...
  Kevin Dugan, our guest speaker, will offer his insights based on changes in search, media and content and provide some ideas on how we can change our communications approach to improve our results. Register Today [...]

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  www.medialifemagazine.com/artman2/publish/Overnights_50 - [Cached Version]
  Published on: 5/18/2009    Last Visited: 5/19/2009  

  Kevin Dugan becomes director of marketing at Empower MediaMarketing

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  news.empowermm.com/2008/10/15/mike-thomas-15-year-niels - [Cached Version]
  Published on: 10/15/2008    Last Visited: 7/5/2009  

  Kevin Dugan Joins Empower MediaMarketing as Director of Marketing T. Marzetti Company Selects Empower to Provide Advertising Services
  ...
  Kevin Dugan Empower Media Marketing

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  news.empowermm.com/2008/09/08/michael-welch-promoted-at - [Cached Version]
  Published on: 1/1/2008    Last Visited: 7/5/2009  

  Kevin Dugan Joins Empower MediaMarketing as Director of Marketing T. Marzetti Company Selects Empower to Provide Advertising Services
  ...
  Kevin Dugan Empower Media Marketing

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