The Mountain 103.7 KMTT Mountain Basics -
[Cached Version]
Published on: 12/17/1999
Last Visited: 7/13/2003
May 90: Entercom, a small family-owned Philadelphia company, hires G. Michael Donovan to turn around their waning Northwest radio properties KTAC-AM and KBRD-FM.Donovan moves from Chicago to Tacoma to take over the simulcast beautiful music stations ("the perfect blend of relaxing vocal and instrumental favorites").Much to his surprise, he finds the stations situated in the parking lot of a Tacoma mall.Donovan hires programmer Chris Mays from KLSY, and they determine that there's a need in the market for a rock/adult contemporary radio station.
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With the signal improvement, Donovan and Mays re-evaluate the format and see the opportunity to move the station in a different direction and introduce it to a new audience.
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Donovan and Mays get to produce their first TV commercials for the station; they feature the music of U2 and the Rolling Stones with words onscreen: "We built this radio station.
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Nearly two years of planning by Donovan and Mays lead to the birth of a new format.
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Michael Donovan finds money in the budget to install a new shelf in Russ's studio to hold all his trophies.
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Mountain Program Director Chris Mays is promoted to Station Manager/Program Director, grabbing the office vacated by Mountain General Manager G. Michael Donovan, who is promoted to President of Entercom Seattle and moves across the street to KBSG for a bigger office with a balcony and a great view.
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