Multiple-Unit Franchising: Variations on a Scheme -
[Cached Version]
Published on: 4/14/2004
Last Visited: 12/9/2004
Joe Donnini is president of Copa Ca Tana tanning salons and the Juice Cabana smoothie bars, a dual-concept package that appeals to the ,look good, feel good, crowd.Founded in 1996, this family-owned business has seven company-owned stores and has just begun to franchise. ,As a young company that,s grown fairly aggressively over the past 4 to 5 years and developed a solid concept, we,re looking to grow,, says Donnini. ,Franchising has historically proven to be a very popular method of ownership.,
One thing he finds especially appealing about franchising (in addition to providing up-front franchise fees and a continuing royalty flow, of course) is the different types of prospects it can attract. ,Whether they,re looking for an investment, or to run a single site, or be multi-unit operators,, he says, franchising makes it possible to attract people that he can work with to expand the family business. ,That,s probably the primary reason we,ve chosen franchising versus continued company growth.,