Jacqueline Doherty

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  2fluid.co.uk/newsarticle/cleanbillofhealth - [Cached Version]
  Published on: 9/1/2002    Last Visited: 2/11/2008  

  2FluidCreative's managing director, Jacqueline Doherty says that the revamp was necessary because Best of Health did not focus on Branding when it launched."The client took its product to market quickly and is only a year old but is [now] building up a real momentum.We've put clear guidelines in place to ensure everything co-ordinates visually and have good thought about branding in the context of its business needs over the next five years" she says.

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  2fluid.co.uk/newsarticle/sundaytimesarticle - [Cached Version]
  Published on: 3/1/2002    Last Visited: 2/11/2008  

  Jim Kerr Simple Minds' front man is believed to be investing in a new media company being launched this week by millionaire Internet businesswoman Jacqueline Doherty writes Terry Murden.
  ...
  Doherty was the creative driving force behind entrepreneur Chris Gorman's Reality Solutions which was launched in a former Renfrewshire farmhouse in 1998.
  ...
  Doherty is said to have received up to £3m from the £35m sale of Reality Scotland's most successful internet start-up to Great Universal Stores (GUS) last year.She is now ready to launch a new company called 2FluidCreative an e-commerce and web-design business.Kerr is putting an undisclosed sum into the venture.
  
  Sources say that he has confidence in Doherty's talents and rates them higher than many others in the sector.He is likely to bring a number of key contacts particularly from the music world into the business in which he is likely to take a small equity stake.

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  www.insider.co.uk/elite/elitelist.htm - [Cached Version]
  Published on: 10/7/2005    Last Visited: 10/7/2005  

  Miss Jacqueline Doherty Managing Director 2FluidCreative Ltd
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  Miss Jacqueline Doherty Managing Director 2FluidCreative Ltd

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  2fluid.co.uk/newsarticle/outspace - [Cached Version]
  Published on: 2/1/2005    Last Visited: 2/11/2008  

  Creating a slick image for Glasgow's newest design venture came naturally to Jacqueline Doherty for the 29 year old owner - director from Motherwell who graduated with an arts degree has spent her entire career being a creative now it seems it's third time lucky for Jacqueline who is now enjoying the spacious design of the offices for her new venture, 2FluidCreative.
  
  On graduating from art school, Jacqueline received a loan to set up a design business but before she put down any roots she was snapped up by new media arm of Caledonian Newspapers.
  
  In 1998 Jacqueline had again been on the verge of setting up her own design agency but was lured into helping Chris Gorman set up Reality Creative Design which became one of the best known design agencies in the industry.Reality Creative Design was sold to Great Universal stores last year for £35million.Jacqueline made her own profit from the deal and has now set up her own design agency with a difference.2FluidCreative is now keen to carve its own niche in the design world.
  
  Jacqueline says finding the right office space was key to getting the best from her staff.She says, "I got together with another one of my directors, Dino and we talked about where we would like to work.We knew that we had to have something which we felt comfortable in.
  
  "I'd looked at many serviced offices around the city but I couldn't find anything suitable then I stumbled across this Victorian property in Claremont Terrace and I knew I had to have it.I loved the traditional feel of the building and the big picture windows would let lots of natural light in which is great when your working with computers."
  
  Before Jacqueline and the team moved in, the property could only be described as bland.
  ...
  Says Jacqueline: "We completely designed the offices ourselves.

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  2Fluid: Web design, development and e-commerce. - [Cached Version]
  Published on: 1/24/2010    Last Visited: 1/24/2010  

  Jacqueline Doherty
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  Jacqueline Doherty
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  Jacqueline has been an early adopter of progressive internet technologies and has been part of forming some of Uk's leading internet companies.
  
  Working on global branding online and offline communications she created the first online activities for many well- known brands banks and newspapers from a variety of industry sectors.
  
  2Fluid is a business comprising of the experience that she has acquired which is focused on implementing marketing strategies and business requirements.

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  2Fluid: Web design, development and e-commerce. - [Cached Version]
  Published on: 3/1/2002    Last Visited: 1/24/2010  

  Jim Kerr Simple Minds' front man is believed to be investing in a new media company being launched this week by millionaire Internet businesswoman Jacqueline Doherty writes Terry Murden.
  ...
  Doherty was the creative driving force behind entrepreneur Chris Gorman's Reality Solutions which was launched in a former Renfrewshire farmhouse in 1998.
  ...
  Doherty is said to have received up to £3m from the £35m sale of Reality Scotland's most successful internet start-up to Great Universal Stores (GUS) last year. She is now ready to launch a new company called 2Fluid an e-commerce and web-design business. Kerr is putting an undisclosed sum into the venture.
  
  Sources say that he has confidence in Doherty's talents and rates them higher than many others in the sector. He is likely to bring a number of key contacts particularly from the music world into the business in which he is likely to take a small equity stake.

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  2Fluid: Web design, development and e-commerce. - [Cached Version]
  Published on: 6/1/2009    Last Visited: 1/24/2010  

  more | Jacqueline Doherty on BBC Radio Scotland 2Fluid: Web design, development and e-commerce.
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  Jacqueline Doherty on BBC Radio Scotland
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  Jacqueline Doherty on BBC Radio Scotland

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  2Fluid: Web design, development and e-commerce. - [Cached Version]
  Published on: 9/1/2002    Last Visited: 10/11/2009  

  2Fluid's managing director, Jacqueline Doherty says that the revamp was necessary because Best of Health did not focus on Branding when it launched. "The client took its product to market quickly and is only a year old but is [now] building up a real momentum. We've put clear guidelines in place to ensure everything co-ordinates visually and have good thought about branding in the context of its business needs over the next five years" she says.

• 
  2Fluid: Web design, development and e-commerce. - [Cached Version]
  Published on: 7/1/2001    Last Visited: 10/11/2009  

  In the white walled offices of 2Fluid, a new web design and solution company, Jacqueline Doherty is hosting the launch party she thought might never happen.
  
  Twice before she decided to go at it alone only to be lured into working for somebody else.
  ...
  As guests including designers, media types, financiers, assorted friends, advisers and technical wizards gather in the refurbished Georgian Terrace, Doherty reflects on the advantages she has over many other start-ups. She has no debt after making £3m in cash and shares from the sale of Reality Solutions. That is a big help but it does not guarantee success and Doherty knows the hard work starts here.
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  Doherty says she has always been determined and hardworking and believes she has earned what she has achieved.
  
  But there have been some lucky breaks on the way such as the invitation to join Caledonian Publishing The Herald newspaper stable now part of SMG to head its new media operations. She was working for Delphic, a small multimedia Company in New Lanark, designing some of the early web pages for Shell, Scotrail and British American Tobacco.
  
  After two years she got the first itch to go it alone and applied to the Prince's Youth Business Trust for a grant and to Nat West bank for a loan. She managed to raise £10000 and was due to set up in workshops in Motherwell when she got a call from Caledonian.
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  It was not easy says Doherty with young children and other people coming and going but it was the beginning of what became Reality.
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  When GUS bought the company last summer providing Gorman with £25m in cash and shares, Doherty again seized on the opportunity to start her own business this time with the added benefit of an estimated £3m payoff.
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  Kerr's connections could prove important to the company but Doherty is eager to thank others such as Scottish Enterprise Glasgow for providing strategic advise as well as Gorman and fellow entrepreneur Tom Hunter for their inspiration.

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  2Fluid: Web design, development and e-commerce. - [Cached Version]
  Published on: 2/1/2005    Last Visited: 1/24/2010  

  Creating a slick image for Glasgow's newest design venture came naturally to Jacqueline Doherty for the 29 year old owner - director from Motherwell who graduated with an arts degree has spent her entire career being a creative now it seems it's third time lucky for Jacqueline who is now enjoying the spacious design of the offices for her new venture, 2Fluid.
  
  On graduating from art school, Jacqueline received a loan to set up a design business but before she put down any roots she was snapped up by new media arm of Caledonian Newspapers.
  
  In 1998 Jacqueline had again been on the verge of setting up her own design agency but was lured into helping Chris Gorman set up Reality Creative Design which became one of the best known design agencies in the industry. Reality Creative Design was sold to Great Universal stores last year for £35million. Jacqueline made her own profit from the deal and has now set up her own design agency with a difference. 2Fluid is now keen to carve its own niche in the design world.
  
  Jacqueline says finding the right office space was key to getting the best from her staff. She says, "I got together with another one of my directors, Dino and we talked about where we would like to work. We knew that we had to have something which we felt comfortable in.
  
  "I'd looked at many serviced offices around the city but I couldn't find anything suitable then I stumbled across this Victorian property in Claremont Terrace and I knew I had to have it. I loved the traditional feel of the building and the big picture windows would let lots of natural light in which is great when your working with computers."
  
  Before Jacqueline and the team moved in, the property could only be described as bland.
  ...
  Says Jacqueline: "We completely designed the offices ourselves.

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