www.awmanet.org/update/070226update02.html -
[Cached Version]
Published on: 9/13/2006
Last Visited: 8/14/2007
Program Moderator Kit Dietz, Dietz Consulting, set the stage in the Friday session with a call for action saying, "Distributor profitability is in the hands of the distributors."
Realistic and effective strategies to help distributors improve profits were presented Friday to a jam-packed AWMA EXPO session, "Controlling Your Destiny."
Industry consultant Kit Dietz, co-author of AWMA's 2006 Distributor Value Equation study, urged distributors to change their thinking and embrace strategies that can reverse the trend of steadily declining profits.Failure to do so, he cautioned, will mean "the end of the line" for some companies.
...
"We need to think like the major cigarette manufacturers," urged Dietz, noting that those firms are focused on providing shareholder value and take whatever steps are required to achieve that goal.Distributors, he said, should do the same whether they are family-owned or publicly traded companies.
...
It is critical, Dietz said, to understand the cost/profit relationship of products, vendors, services and customers and then apply it.Pointing out the significant role that distributors play in the success of the convenience channel, as outlined in AWMA's Value Study, Dietz said it is critical for distributors to use that document to educate their customers and suppliers alike about distributor value and the need for equitable compensation.
"We have an opportunity to control our own destiny, and we're starting to take action that is long overdue," he declared."We bring this incredible value for miniscule profit,unacceptable profit.We don't get the financial rewards that we should."
Pointing out that distributors' typical return on investment is only 4%, Dietz said it should be at least 16%.
...
Dietz urged distributors to learn from the actions taken by both The McLane Co. and Sheetz."It's not as big a deal as you think," he said, pointing out that by implementing policies that will modestly increase the price of beverages, a huge step can be taken toward improving overall profitability with little lasting impact on consumer sales.
He also suggested that if distributors reconsider their approach to cigarette pricing and use a percentage markup rather than a fixed penny profit system in that category they could benefit from price increases implemented by the cigarette companies.
"If we fixed the cigarette and bottled water problems, that would be about 80% of where we need to go," he said.