Mr. Christoph Dietrich

According to Christoph Dietrich, M-real's assistant manager, brand marketing uncoated papers, in the past people did not trust uncoated papers.Their use by printers and the creative community was restricted to black and white printing, such as text."This has changed in the last few years," he says.
...
Mr Dietrich says a mixture of coated and uncoated paper can be the optimum solution.M-real's market surveys have found that direct mailings have a much higher response rate when they are printed on an ‘appropriate' paper.For uncoated papers this means that they have a particular relevance for topics such as nature, environment, natural products, food, beauty and recreation.Given the improvements in origination and four-colour printing, they are also equally at home in the reproduction of high quality four-colour images.

"Using an uncoated paper can help achieve the right overall mood," Mr Dietrich concludes.