Louise Derbyshire

Louise Derbyshire+44 (0) 870 429 3701lderbyshire@dabs.com

Louise Derbyshire Phone: +44 (0)870 429 3701 lderbyshire@dabs.com

Marketing and communications manager Louise Derbyshire said that users would like the system but that it offers other business benefits: "It is cheaper than educating a lot of retail salesman [about product information] and provides a consistent message," she said."It is the future of e-tailing."

Dot-Net technology has played an important part in building the new site, the firm said.Derbyshire added that not a single line of code from the old site is in the new one, and that dot-Net allowed a "dramatic reduction in development time" and "will enable much quicker site updates".

Louise Derbyshire, Communications manager, explains the versatility of the new system "Because printing takes place at the same time as wrapping, we're able to reduce overall fulfilment time by days.This is really important for Dabs who operate within the fast moving IT and consumer electronics market where prices change very frequently.It helps ensure our brochure pricing is accurate when it hits the streets" she said.

Louise Derbyshire, Communications ManagerLouise joined dabs.com's management team in December 2001, bringing over seven years of IT orientated marketing & communications experience to her new position as Communications Manager.Louise's previous roles include Marketing Manager at corporate networking reseller Vitec Communications, and Marketing Manager at IT distributor, Logitek.

A keen traveller, Louise spent 15 months backpacking through SE Asia, Australasia and the USA in 1997/8, which lead to the opportunity to work at Sydney-based Westpac Banking Corporation as assistant to the Head of Strategy.In her new role at Dabs, Louise is responsible for marketing of the dabs.com brand and the company's overall marketing communication strategy.

Marketing and communications manager Louise Derbyshire said that users would like the system but that it offers other business benefits: "It is cheaper than educating a lot of retail salesman [about product information] and provides a consistent message," she said."It is the future of e-tailing."

Dot-Net technology has played an important part in building the new site, the firm said.Derbyshire added that not a single line of code from the old site is in the new one, and that dot-Net allowed a "dramatic reduction in development time" and "will enable much quicker site updates".