Metal Center News Online -
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Published on: 9/27/2002
Last Visited: 9/27/2002
Russ Delaney, Macsteel: Complete supply chain integration is the long-term goal of Macsteel's e-commerce strategy, said Russ Delaney, executive vice president, commercial management and group marketing, for Macsteel Service Centers USA.
Macsteel is working with e-STEEL to establish its own branded Web site, MacNet.Macsteel's primary objective in allying with e-STEEL is efficient, direct procurement."Every ton we sell, we have to buy," Delaney noted.
MacNet will help Macsteel maintain control of its customer base, increase customer satisfaction and retention, and generate more revenues from existing customers, Delaney said.
Customers want to be able to go into a portal, enter a word and automatically get into MacNet, and from there, into the mills' systems."Until we're able to do that, our growth is going to be limited," Delaney said.
"What e-STEEL brings to the party for us is, we'll be linked to a global hub, but customers will deal with Macsteel directly," he added.