Mr. D. Bernard Deaton

Bernard Deaton

D. Bernard Deaton is Executive Vice President, Managing Partner for Bradford Companies. Mr. Deaton is responsible for the strategic operations and business development for Bradford Companies.

Mr. Deaton has over 30 years experience in property management, leasing and development of commercial properties for private and institutional clients. Notable clients have included Prudential, KBS Realty advisors, TIAA-CREF, Equastone, Archon, St. Paul. His property portfolios have included office, industrial and retail properties.

He earned his Bachelor of Business Administration from the University of Mississippi. He is a Certified Property Manager as designated by the Institute of Real Estate Management (IREM) and has served on several IREM committees. He is also a member of BOMA and has served on several BOMA committees.

Bradford quietly has taken leasing and management keys to two million sf in the metroplex since Bernard Deaton became managing partner in the firm.Deaton says he's on track to hit the five-million-sf goal that he set when he joined Bradford.
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"The ownership changes and has different expectations and relationships or the second alternative is the listing becomes stale and the ownership chooses to move the business," says Kevin J. Santaularia, Bradford's president and CEO, who built a stronghold of third-party industrial assignments and brought Deaton on board to do the same for the office group.
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"The key to leasing is making sure the owners understand where their market is and owners like Younan understand that," Deaton says."But, the other key is making sure the building sees every transaction that is looking within that neighborhood."

Deaton says Bradford's existing staff has been able to keep up with the growth, but the time has come to consider beefing up the ranks.He says it's particularly important because at least another half million sf of office space and an equal amount of industrial space will be added before the year ends.

Deaton says underlying the hard push is a plan to develop office buildings.

Bernard Deaton

D. Bernard Deaton is Executive Vice President, Managing Partner for Bradford Companies. Mr. Deaton is responsible for the strategic operations and business development for Bradford Companies.

Mr. Deaton has over 30 years experience in property management, leasing and development of commercial properties for private and institutional clients. Notable clients have included Prudential, KBS Realty advisors, TIAA-CREF, Equastone, Archon, St. Paul. His property portfolios have included office, industrial and retail properties.

He earned his Bachelor of Business Administration from the University of Mississippi. He is a Certified Property Manager as designated by the Institute of Real Estate Management (IREM) and has served on several IREM committees. He is also a member of BOMA and has served on several BOMA committees.

Bernard Deaton Joins Bradford as Managing Partner

Bernard Deaton Joins Bradford as Managing Partner

According to Bernard Deaton, executive vice president and managing partner with Bradford Companies/CORFAC International, the Dallas Metroplex has seen a continued positive trend in absorption through the second quarter and all indications are that it will continue through the third quarter and beyond.
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According to Deaton, the core businesses for the Dallas area are in finance, communications and technology, which are the firms that Dallas/Fort Worth has seen expand into more space.
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"Most of the financial companies are staying in the CBD, and word on the street is that some of the law firms are looking at putting satellite offices in outer areas while keeping their headquarters in the Dallas CBD," Deaton says. "A major insurance company that is currently located in the suburbs has chosen to relocate downtown."

Dallas/Fort Worth's suburban submarkets continue to perform well, as most of the technology and service firms still prefer these areas due to factors such as location, workforce and rental rates, according to Deaton.

The Frisco/North Plano submarket is an example of a suburban area that is seeing substantial activity and is therefore driving other markets. "Recently, a 100,000-square-foot deal was announced, and competing for that same space were two other companies looking for 50,000 square feet each," Deaton says. "Both of those deals were picked up in competing buildings. As soon as the original 100,000-square-foot deal was signed, the competing buildings increased their rates by $4. Due to this, Frisco/North Plano changed overnight."

Similar deals are starting to happen in other markets, and concessions are slowly being tweaked downward, Deaton says. "All of the economic indicators are positive and our leasing office market is improving quarter by quarter," he says.

Bernard Deaton
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- Bernard Deaton is executive vice president and managing partner for Bradford Companies/CORFAC International in Dallas.