Cameron Death This is Me

 Web References

1. 1. SignOnSanDiego.com > News > Features -- Hangin' with the Chicks

   www.signonsandiego.com/news/fe - [Cached]

   Published on: 7/9/2006   Last Visited: 7/11/2006

   Cameron Death, senior business development manager at MSN, said a blog was included as a way to give people "a real and authentic look at life with the Dixie Chicks, something beyond just spin or press releases."
   
   The first choice for a blogger was a music journalist from Seattle, but when she met with the band, the chemistry reportedly wasn't right. Then MSN executives trolled the Internet and came across poplicks.com, a blog Semitsu writes with a friend.
   
   "He had a tone and an angle that was similar to how the Chicks approach life," said Death (pronounced Deeth).

2. 2. New Media: Westin, MSN Offer '5-Minute Vacations'

   www.technologymarketing.com/bw - [Cached]

   Last Visited: 12/4/2006

   Cameron Death, director of branded entertainment at MSN, said such experiences prompt consumers to stick around for six to eight minutes, on average, which makes those consumers 95% more likely to purchase such services, he said. "The way we look at branded entertainment is providing engaging content experiences that happen to be brought to you by a brand," said Death.