Paul DeArmas

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  www.ajc.com/living/content/printedition/2007/09/01/hous - [Cached Version]
  Published on: 9/1/2007    Last Visited: 9/1/2007  

  "Don't hold the iron in one spot," says Paul DeArmas, creative director of Fred Segal Beauty in Santa Monica, Calif. "Keep it moving at all times to minimize damage."

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  www.wwd.com/notavailable/archive?target=/fashionscoops/ - [Cached Version]
  Published on: 10/12/2007    Last Visited: 10/26/2007  

  DINNER BELLES: On Thursday night, Fred Segal Beauty co-founders Michael Baruch and Paul DeArmas and Smashbox owners Dean and Davis Factor held their annual kick-off dinner for designers showing at Mercedes-Benz Fashion Week at Smashbox Studios at Mr. Chow in Beverly Hills.

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  www.wwdspecialtystores.com/notavailable/archive?target= - [Cached Version]
  Published on: 10/12/2007    Last Visited: 10/26/2007  

  DINNER BELLES: On Thursday night, Fred Segal Beauty co-founders Michael Baruch and Paul DeArmas and Smashbox owners Dean and Davis Factor held their annual kick-off dinner for designers showing at Mercedes-Benz Fashion Week at Smashbox Studios at Mr. Chow in Beverly Hills.

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  0104_features_CA - [Cached Version]
  Published on: 1/1/2004    Last Visited: 10/2/2004  

  Designed by Todd Erlandson of (M)Arch. and Craig Rizzo in conjunction with Fred Segal Beauty's co-founder and Creative Director Paul DéArmas, the salon's color scheme overall is neutral - primarily utilizing sand, bone, beige, cream, white and dark brown hues - with bursts of bold, warm tones like orange and red.
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  So we have introduced some quirky elements like a graffiti pole and the oversized black and white cowhide covered bench in the waiting area," states Fred Segal Beauty's Creative Director Paul DéArmas.
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  Michael A. Baruch, CEO, and Paul DéArmas, Creative Director, along with Fred Segal, co-founded Fred Segal Beauty in April of 1992.

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  Fred Segal Beauty - After a dozen years in the salon... - [Cached Version]
  Published on: 1/1/2004    Last Visited: 8/25/2005  

  Designed by Todd Erlandson of (M)Arch Strategic Architectures and Craig Rizzo, in conjunction with Fred Segal Beauty's co-founder and creative director Paul DeArmas, the overall color scheme is primarily sand, bone, beige, cream, white, and dark brown with occasional bursts of bolder tones such as butterscotch and red.
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  "We wanted to create a classic modern look without being too austere so we introduced quirky elements like a graffiti pole, sky lights, and an oversized cowhide-covered bench in the waiting area," says DeArmas.When the creative team, which includes Baruch and DeArmas, decided to move forward with the expansion, they did a 10-city spa tour to glean ideas about what they loved and what they didn't.

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  Lucire Living: The big story is big hair (1) - The... - [Cached Version]
  Published on: 3/25/2003    Last Visited: 3/25/2003  

  Hair designer: Paul DeArmas.A native of Cuba, he is the creative director and co-owner of Fred Segal Beauty, Los Angeles.Right: House of Field.

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  Mercedes-Benz and Smashbox Cosmetics Launch Limited... - [Cached Version]
  Published on: 10/21/2004    Last Visited: 10/21/2004  

  Michael A. Baruch, CEO, and Paul DeArmas, Creative Director, along with Fred Segal himself, co-founded Fred Segal Beauty in April of 1992.

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  ModernSalon Media - [Cached Version]
  Published on: 4/3/2001    Last Visited: 4/3/2001  

  Also as part of the agreement , Paul DeArmas , creative director of Segal Beauty , has been appointed as a World Class Council Member for L'Oreal.To learn more about the L'Oreal Professionnel Academy program and participating academies , visit http : //www.lorealpro.net./.

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  New Limited Edition T-Mobile Sidekicks Star on the Red... - [Cached Version]
  Published on: 10/13/2006    Last Visited: 10/23/2006  

  The launch event for the limited edition T-Mobile Sidekicks followed the seasonal soiree hosted by Fred Segal Beauty founders Michael A. Baruch and Paul DeArmas, along with Smashbox Cosmetics founders Dean and Davis Factor.

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  Takara Belmont - Salon and spa furniture, equipment... - [Cached Version]
  Published on: 8/8/2006    Last Visited: 9/27/2008  

  Owners: Michael A. Baruch and Paul DéArmas

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