Simon Dean This is Me

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1. 1. www.nma.co.uk

   www.nma.co.uk/liChannelID/2/Ar - [Cached]

   Published on: 2/13/2008   Last Visited: 2/13/2008

   Simon Dean, head of advertising for O2, said that advertising was valuable both as a revenue generator for the operator and tool for discovering new content for consumers.
   
   "There's a commercial opportunity if we get it right and an opportunity for us to deliver targeted content where relevant," said Dean."We have huge inventory and are looking to roll out other forms of advertising including video, games and specific editorial channels."
   
   Rival operators Orange, T-Mobile and Vodafone have also each announced third party ad partners with only 3 keeping its sales in-house.
   
   O2 Active, which offers around 20m commercial ad impressions each month, has been generating click-through rates of up to 6% according to Dean.

2. 2. blog.auctiontips.com

   blog.auctiontips.com/ebay_buye - [Cached]

   Published on: 5/3/2007   Last Visited: 5/6/2007

   Simon Dean, General Manager of Content, O2 says: "eBay is the latest in a growing list of well known brands who really appreciate the potential of converging their internet services with mobile.

3. 3. ELSPA: Press Office: Press Releases: ELSPA ANNOUNCES NEW MOBILE GAMES CHART

   www.elspa.com/?i=3521&s=1111&f - [Cached]

   Published on: 3/1/2004   Last Visited: 11/2/2006

   Simon Dean, Head of Games, O2 commented, "This marks the beginning of a new era of cooperation and openness between operators.