Rob Dean This is Me

 View all 14 references Web References

1. 1. Untitled Page

   www.vaservices.com/contactText - [Cached]

   Published on: 5/24/2008   Last Visited: 5/24/2008

   Rob Dean(866) 442-9311 ext. 9782rdean@vaservices.com

2. 2. Untitled Page

   www.vaservices.com/vasAR120106 - [Cached]

   Published on: 12/1/2006   Last Visited: 5/24/2008

   "We developed this tangible solution and then we combined that with a truly comprehensive strategy on how to employ that on the floor and promote it," says Rob Dean, president of VAS.
   ...
   Dean felt there was a good opportunity to help retailers and manufacturers do a better job selling the programs.
   
   "Everyone that works for us comes from the contract and retail space so we have incredible knowledge on promotional and marketing strategies," Dean says.
   ...
   Dean refers to these offers as "building the market basket," or expanding the sale of one item into an entire roomful.
   
   And now VAS is taking it even further, selling credit card offers as well, where dealers see 15 to 50 percent returns.
   
   Another improvement to the overall warranty sale that VAS offers is a leather portfolio that includes discounts on associated items.For instance, if someone was purchasing a PC, they would receive a leather-bound portfolio with offers for anti-virus software, PC PhoneHome, a digital printer, gaming sofltware trials, and a year's subscription to PC World.
   
   Dean compares the leather-bound portfolio to the experience when purchasing a new car."If you buy a nice quality car and you open the glove box, you'll see the owners manual in a nice portfolio," he says.
   ...
   "We sit down with a retail partner and address their challenges," Dean says.The dealer indentifies the categories of products they want to sell extended service plans for and VAS comes up with the offer, including materials that address a retailer's specific needs."We had a client that wanted to sell more ESPs but they also wanted to sell more services, like installation," Dean said.

3. 3. www.dealerscope.com

   www.dealerscope.com/search/40u - [Cached]

   Published on: 6/5/2007   Last Visited: 7/16/2007

   Rob Dean, President, Value Added Services
   ...
   Career History: Dean co-founded Value Added Services in 1999.His retail experience began at 16 when he landed a job with Circuit City.