Mary Dean

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  www.m2moms.com/alumni.php - [Cached Version]
  Published on: 9/1/2008    Last Visited: 9/1/2008  

  Mary Dean : Founder, KickSkirt, Inc.Marketing to Women, www.kickskirt.com
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  Mary Dean : VP/Group Creative Director, Publicis USA, www.publicis-usa.comCurves Case Study: Connecting With The Women Inside The Mom To Create Success

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  austin.bizjournals.com/austin/stories/2007/12/24/story8 - [Cached Version]
  Published on: 12/21/2007    Last Visited: 12/29/2007  

  Mary Dean launched KickSkirt six months ago with the goal of targeting marketing messages to women, and has already attracted about $200,000 in billings.View Larger
  
  Advertising veteran Mary Dean has founded marketing agency KickSkirt in the belief that the best way to a woman's pocketbook is through savvy advertising that's executed by women.
  
  And if it takes kicking some sense into advertisers' heads to make them see it her way, then she's up for the challenge.
  
  "Women control 80 to 90 percent of every consumer purchase decision made -- $7 trillion dollars' worth of spending," Dean says."There's a huge opportunity."
  
  In its first six months in business, Dean's startup has attracted about $200,000 in billings, some of which stems from big-name national clients.
  
  KickSkirt, a full-service advertising and marketing firm, is helping New Balance name a new running shoe for women, and it's working with financial security company Genworth Financial on a women's initiative.The agency is also working with Austin-based CD3 on a soon-to-be-launched weight-loss product targeting women.
  
  With some national advertisers making efforts to reach female consumers, and the increasing number of women-owned businesses and executives, Dean believes the timing is right for an agency that caters to women.
  
  To position KickSkirt in that niche, Dean has put together a team of high-level female advertising and marketing executives that she enlists on an as-needed basis, including: Teresa Elliott, who began her career at Weiden + Kennedy; Klaudia Flanigin, a strategic brand director who spent five years at GSD&M Idea City working as a leader on the Wal-Mart account; and Sharon Miller, a brand strategist who has worked for Converse, Gap Inc. and Whole Foods Market Inc.
  
  "These are women who have had experience in running multimillion-dollar accounts," Dean says.
  
  Dean's own credentials include spending five years as vice president and creative director of Publicis USA, where she led business for Curves, a franchise of women-only fitness centers.
  
  A number of traditional agencies have women-focused marketing research or advertising divisions, but Dean believes that her all-female team gives her an edge over traditional agencies
  
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  www.txconferenceforwomen.org/conference/speakers_2007.h - [Cached Version]
  Published on: 1/1/2007    Last Visited: 6/29/2008  

  Mary Dean is a passionate marketer with over 20 years experience helping Fortune 100 brands connect with women.Formerly VP/creative director at Publicis USA, she is the author of the Curves campaign and has led their advertising for the past five years.Her knack for bringing smart strategies to life has earned her an array of national and international awards.Ms. Dean has always had a special touch with campaigns targeting women, a talent which has benefited Levis Jeans for Women, Celestial Seasonings Teas, Clorox, and Procter & Gamble, among others.
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  Ms. Dean recently founded KickSkirt, Inc., a marketing-to-women consultancy that's as dedicated to superb campaign execution as it is to insightful market research.

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  www.txconferenceforwomen.org/speakers/speakers_2007.htm - [Cached Version]
  Published on: 1/1/2007    Last Visited: 10/5/2008  

  Mary DeanMary Dean is a passionate marketer with over 20 years experience helping Fortune 100 brands connect with women.Formerly VP/creative director at Publicis USA, she is the author of the Curves campaign and has led their advertising for the past five years.Her knack for bringing smart strategies to life has earned her an array of national and international awards.Ms. Dean has always had a special touch with campaigns targeting women, a talent which has benefited Levis Jeans for Women, Celestial Seasonings Teas, Clorox, and Procter & Gamble, among others.
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  Ms. Dean recently founded KickSkirt, Inc., a marketing-to-women consultancy that's as dedicated to superb campaign execution as it is to insightful market research.

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  www.m2moms.com/news_10_04_07.php - [Cached Version]
  Published on: 10/4/2007    Last Visited: 9/1/2008  

  Hartford, Conn. - October 4, 2007 -- Mary Dean, president and CCO of KickSkirt, Inc., will lead a panel discussion on how brands can help moms improve the health of their children while also improving their bottom line during the 3rd Annual M2MomsÔ-The Marketing-To-Moms Conference, October 23-24, 2007, Chicago Cultural Center.
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  "Our M2MomsÔ panel will showcase those smart companies who see the writing on the wall and are helping moms help their kids live healthier lives," says Dean.

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  www.techweb.com/showPressRelease.jhtml?articleID=X65830 - [Cached Version]
  Published on: 11/27/2007    Last Visited: 11/27/2007  

  Mary Dean, President and Founder of KickSkirt, an advertising and marketing agency led by women for marketing to women, just returned from Dubai, UAE with some surprising discoveries after presenting the keynote address at the Gulf Marketing Review's 2nd Annual Marketing to Women Conference.
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  Meanwhile in the US, Dean says the financial services sector has been one of the slowest to recognize the buying power of women and actively seek their business.
  
  "Women all over the world are looking for companies to recognize their buying power as well as what is important to them and why," says Dean.
  
  In speaking with financial services representatives at the Dubai-based Marketing to Women Conference, Dean learned that before launching specialized financial service offerings for women, marketers in Dubai also assumed men and women had the same needs.However, women in the Middle East place much less weight on ROI than men.For women in the Middle East, the main concerns are a strong respect for privacy and an assurance that their principle will be protected.
  
  "Discovering these attributes is key -- but translating them into creative that rings true for the female client is essential," say Dean."Women across the world have a language all their own and the companies who learn it, understand it and connect with it will reap the rewards."
  
  Bottom line: the smart companies in the Middle East and in the US aren't waiting around for women to explain themselves.Instead they are taking on this challenge proactively as they enter 2008 knowing that they can do better to create lasting loyal connections with women around the globe with upside potential for exploding brand loyalty that fans out to their households, their extended family, friends and community.
  
  If you are a journalist interested in speaking with Mary Dean, please contact her directly for an interview at 512-327-4095 or mary@kickskirt.com.
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  KickSkirt was founded in April 2007 by veteran advertising and marketing expert Mary Dean, known for creating and leading the Curves campaign.

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  www.cmmlebanon.org/article.cfm/id/233501 - [Cached Version]
  Published on: 11/7/2007    Last Visited: 1/17/2008  

  ? 10/23 -- Mary Dean , President and Chief Creative Officer of Kickskirt shares insight into the new trend of showing real women, not models, in advertisements

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  www.pressreleasenetwork.com/newsroom/news_view.phtml?ne - [Cached Version]
  Published on: 11/6/2007    Last Visited: 12/9/2007  

  So why are so many smart companies failing to connect with her through their marketing," says Mary Dean, president and chief creative officer, of US-based, marketing-to-women company Kickskirt, Inc and key note speaker at the event.
  
  "Often it's because the marketer's message is getting lost in translation.Women have a language all their own, and the companies who learn it will reap the rewards," she added.
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  About Mary Dean
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  Mary DeanPresident/Chief Creative OfficerKickSkirt, Inc., USA
  
  Mary is a globally recognized creative director with a special talent for connecting with women.She turned Curves women's fitness franchise from a grass roots organization to a worldwide phenomenon.During the five years she led its advertising, Curves grew from 1,500 locations to 7,000.

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  www.prnewswire.com/cgi-bin/stories.pl?ACCT=109&STORY=/w - [Cached Version]
  Published on: 10/22/2007    Last Visited: 10/28/2007  

  Mary Dean, President and Founder of KickSkirt, will be leading a panel discussion on October 24th at the 3rd Annual M2Moms(TM) -- The Marketing-To- Moms Conference in Chicago.The panel will focus on how brands can help moms improve the health of their children while also improving their bottom line."Our M2Moms(TM) panel will showcase those smart companies who see the writing on the wall and are helping moms help their kids live healthier lives," says Dean."These companies are not only creating a healthier world, but they are earning the loyalty of moms in the process." In addition, Dean has accepted an invitation to be the keynote speaker in Dubai, UAE at the 2nd Annual Marketing to Women Conference.The event will be hosted by the Gulf Marketing Review Magazine, the executive source on business market intelligence in the Middle East.Earlier this month she
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  In addition, Dean will be returning from these speaking engagements fueled with even more interesting revelations regarding the brand issues that companies need to be considering on a global level and at customized levels in various countries. If you are a journalist interested in speaking with Mary Dean, please contact her directly for an interview at 512-327-4095 or mary@kickskirt.com.Should you need assistance reaching her, please contact
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  Founded in 2006 by veteran advertising and marketing expert Mary Dean,

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  www.prnewswire.com/cgi-bin/stories.pl?ACCT=109&STORY=/w - [Cached Version]
  Published on: 11/27/2007    Last Visited: 12/6/2007  

  Mary Dean, President and Founder of KickSkirt, an advertising and marketing agency led by women for
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  Here is just a sampling of Dean's findings:
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  Meanwhile in the US, Dean says the financial services sector has been one of the slowest to recognize the buying power of women and actively seek their business.
  
  "Women all over the world are looking for companies to recognize their buying power as well as what is important to them and why," says Dean.
  
  In speaking with financial services representatives at the Dubai-based Marketing to Women Conference, Dean learned that before launching specialized financial service offerings for women, marketers in Dubai also
  ...
  creative that rings true for the female client is essential," say Dean.
  ...
  If you are a journalist interested in speaking with Mary Dean, please contact her directly for an interview at 512-327-4095 or mary@kickskirt.com.Should you need assistance reaching her, please contact
  ...
  marketing expert Mary Dean, known for creating and leading the Curves campaign.

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