Cathy Dean This is Me

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1. 1. www.consumergoods.com

   www.consumergoods.com/ME2/dirm - [Cached]

   Published on: 2/28/2007   Last Visited: 3/17/2008

   "We're proud to be a part of Disney's steps toward better nutrition for kids," says Cathy Dean, marketing manager, Nestle Nesquik RTD.

2. 2. Beverage industry magazine serving the entire beverage marketplace

   www.bevindustry.com/content.ph - [Cached]

   Published on: 1/1/2007   Last Visited: 1/24/2008

   We're always looking at what products are in different markets that we can transfer over," explains Cathy Dean, marketing manager for Nesquik RTD. In addition, extensive forward-looking research is done prior to a launch.
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   The product is one example of its advance research to anticipate trends and consumer demand, Dean says. "Grab-and-go breakfasts are something that we know is growing in consumer demand, and increasingly, consumers are looking for something nutritious, not just to fill them up," she says. As with all Nesquik RTD products, Quik Start boasts a base of 100 percent milk that is flavored and fortified with 14 vitamins and minerals.The product is being tested in Chocolate, Cappuccino and Peach varieties.Quik Start was designed for adults and teens, specifically women who often have to eat on the go, Dean says.
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   "We've been doing a lot of research over the past year and a half," says Cathy Dean, marketing manager."What we've really learned is that our brand is an Americana brand.It just has that classic, 'Don't mess with it' appeal." Though consumers are protective of the Nesquik brand, they have been responsive to line extensions.Its most popular Chocolate and Strawberry flavors are part of its successful milkshake line, as are some limited-edition options such as Chocolate Caramel Swirl.The Americana appeal also means the brand attracts beyond its youth base. "In the end, we are a brand about childhood, but that doesn't mean you only drink it when you're young," Dean says. According to Nesquik's research, the majority of the brand's volume is consumed by adults.From women looking for a chocolate fix, to kids craving chocolate milk, the usage occasions are somewhat spread out.The brand's current focus is making sure the RTD products are available whenever and wherever a consumer's flavored milk craving kicks in, Dean says. Its market expansion plan is one of the motivators behind its 8-ounce aseptic package, which began shipping in April.In addition to grab-and-go appeal, the package opens Nesquik to more retail and foodservice outlets, especially those in which refrigeration space is at a premium.Schools are a prime example, Dean explains. Nesquik's aseptic 8-ounce package was created for schools and to accommodate the myriad regulations, Dean says."Some of them have size restrictions; some have calorie restrictions, the 8-ounce was our answer to all of those," she explains."We do know that there are a lot of opportunities in convenience stores, grocery stores and the club channel for that size, both aseptically and refrigerated." The brand also has been welcomed into Walt Disney resorts.The partnership represents a focus on nutrition for the vacation destination as well as a continuation of a longstanding relationship between Nestlé and Disney.The 8-ounce package is offered as part of the kids' meals at Disney World, Orlando, Fla., and Disneyland, Anaheim, Calif., resorts. "From my perspective, to be included as part of (Disney's) transition of making themselves more health and wellness focused is great because it shows everyone's recognition of flavored milk as a great beverage that delivers great nutrition and that kids love," Dean says. Nutrition is a main focus, not only for Nestlé USA, but for the American population, which presents an opportunity for a health-minded beverage such as Nesquik. "We think now that the focus in the United States is more on nutrition, it's the perfect time for a beverage like Nesquik that is great tasting and delivers great nutrition," Dean says. As evidence of its faith in Nesquik RTD, Nestlé is constructing a new facility in Anderson, Ind., for production of the brand, as well as Coffee Mate.

3. 3. Making Milk More Vending Friendly - Supplement - Dairy Foods

   www.dairyfoods.com/CDA/Article - [Cached]

   Published on: 11/30/2006   Last Visited: 11/30/2006

   "With Nesquik in the schools, we are providing a nutritionally dense option for kids wherever they are," says Cathy Dean, marketing manager, Nesquik Ready-to- Drink Beverage Division.
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   "We are focused on getting Nesquik wherever and whenever a consumer wants a beverage," says Dean.