Mr. Donald A DePalma Ph.D.

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  www.idiominc.com/resources/collateral/ - [Cached Version]
  Published on: 3/31/2008    Last Visited: 5/11/2008  

  By: Donald A. DePalma
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  By: Donald A. DePalma, Benjamin B. Sargent, and Renato S. Beninatto

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  chiefmarketer.com/online_marketing/speaking-tongues-mar - [Cached Version]
  Published on: 5/25/2007    Last Visited: 11/26/2007  

  By Donald A. DePalma
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  Donald A. DePalma, Ph.D., is the founder/chief research officer of Common Sense Advisory, based in Lowell, MA, and author of "Business Without Borders: A Strategic Guide to Global Marketing."
  
  Other articles by Donald A. DePalma:
  
  Five Global Considerations Every Marketer Needs to Think About
  
  When Machine Translation Comes Knocking

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  www.gala-global.org/GALAxy-article-thank_you_to_2003200 - [Cached Version]
  Published on: 1/1/2003    Last Visited: 11/8/2007  

  GALA would like thank Hedley Rees-Evans from iSP (The Netherlands) and Don DePalma from Common Sense Advisory Inc. (USA), for their industry vision and commitment to the association during their two-year terms on the GALA Board.
  
  Both Hedley and Don volunteered many hours of their time over the past two years to help GALA as an association and to create opportunities for members.

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  americanmarketingassociation.206978.free-press-release. - [Cached Version]
  Published on: 9/14/2006    Last Visited: 7/22/2009  

  Author, researcher Don DePalma to provide insights on taking a website, sales and marketing...

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  marketing.sajan.com/marketing/aboutus/execbrief.aspx - [Cached Version]
  Published on: 4/23/2009    Last Visited: 10/12/2009  

  Special Guest Speaker, Don DePalma - Chief Research Officer & Partner of Common Sense Advisory

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  www.marketingpower.com/webcast423.php - [Cached Version]
  Published on: 12/6/2007    Last Visited: 12/6/2007  

  Donald A. DePalma
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  Donald A. DePalma, business globalization analyst with Common Sense Advisory
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  In this Aquent -Sponsored webcast, Donald A. DePalma, business globalization analyst with Common Sense Advisory and author of "Business Without Borders: A Strategic Guide to Global Marketing" will outline seven key considerations for marketers charged with managing and maintaining their brands across borders.
  
  Don is an industry analyst, author, and corporate strategist with expertise in business- and marketing-focused application of technology.He lectures, writes, and is frequently quoted on the topics of online marketing, content management, multicultural marketing, localization, return on investment, and website globalization.Since 2002, he has led Common Sense Advisory's research of the best practices, technology, and professional services that support business globalization.
  
  From his years of advising companies on their globalization plans and expanding their marketing efforts to reach new customers in far off places, Don has witnessed every conceivable misstep you can make when taking a website, sales and marketing promotions, or documentation abroad.The bottom line: Going global is not just about counting up all the people in various countries, advertising your products in each, and translating a couple of web pages.It takes research, planning, and thoughtful execution.Going global is a strategic business decision - just like the many other strategic decisions you make on a daily basis.
  
  From the best practices to the pitfalls, Don will provide insights about marketing in a global environment, including:

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  www.dmnews.com/Toolbox-Optimizing-press-releases-for-se - [Cached Version]
  Published on: 6/1/2009    Last Visited: 6/12/2009  

  “Consumers prefer interacting in their language, even if they speak some English,†answers Don DePalma, chief research officer at Common Sense Advisory. “For more expensive purchases and things that are critical to their lifestyle â€" financial services, for example â€" content in their own language is critical. We've found that most business buyers will not give full consideration to a product unless it sports localized marketing materials that they can read and understand to the fullest.â€
  
  Survey data supports this, he adds: “Considering the entire purchase cycle, from marketing through usage through support, we found that more than 96% of our respondents preferred to purchase products for which all components have been translated and localized.â€

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  www.commonsenseadvisory.com/news/pr_view.php?pre_id=82 - [Cached Version]
  Published on: 9/17/2009    Last Visited: 10/2/2009  

  "Interviewees reported that they opt for machine translation in order to cope with the daunting volumes of content they produce," comments Don DePalma, Common Sense Advisory Chief Research Officer and lead analyst for the study. Speed is also a top consideration. "What we set out to do for this report was determine what and how corporate and government users are actually doing with machine translation - rather than what the MT suppliers would like them to do."
  
  According to the 37-page report, machine translation is not free, and may cost more than many organizations think. "It takes time and money to configure and properly train a machine translation engine," adds DePalma. "The overall costs depend on the level of quality needed and the amount of human work - such as post-editing - that is required. However, for the right companies, machine translation can help to cut costs and reach a larger multilingual audience on- and offline."
  
  The report found that for every one million words of content, fully automated machine translation could cost as much as US$220,000 less than human translation. For a company that needs to translate one million words into five languages, the savings quickly reach one million U.S. dollars. "However, when you add human post-editing to bring quality back up to acceptable levels, the cost savings are reduced significantly," cautions DePalma.
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  If you'd like to read an interview with Don, visit Multilingual Computing.

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  salesandmarketingassociation.312542.free-press-release. - [Cached Version]
  Published on: 2/5/2009    Last Visited: 7/22/2009  

  Local: Seven Key Insights for Global Marketing and Brand Management," http://www.marketingpower.com/webcast423.php, a free webcast featuring business globalization analyst and author, Donald A. DePalma.
  
  In this Aquent-Sponsored webcast, Don DePalma, President and Chief Research Officer at Common Sense Advisory http://commonsenseadvisory.com/index.php and author of "Business Without Borders: A Strategic Guide to Global Marketing" http://www.businesswithoutborders.info, will outline seven key considerations for marketers charged... More

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  www.linux.com/news/enterprise/biz-enterprise/10672-how- - [Cached Version]
  Published on: 5/31/2009    Last Visited: 5/31/2009  

  Analyst Donald A. DePalma, president of Common Sense Advisory Inc. in Lowell, MA, said today's tough economic environment gives you another key point in talking up open source to your executives.
  
  "In this market, its amazing how things are being turned on their heads," DePalma said. For years, one corporate argument against open source has been about the uncertainty of support. But today, as even proprietary vendors are being pressured, there are no longer built-in guarantees of long-term support for the applications and hardware you are using today, he said.
  
  "Fast forward, now some of the biggest software vendors are in tough straits," he said.

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