Mr Jamie Davison

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  www.siftintelligence.com/our-team/ - [Cached Version]
  Published on: 7/7/2009    Last Visited: 7/7/2009  

  James Davison
  
  President
  
  For more than 20 years, Jamie has been a dynamic presence on the Halifax Marketing scene. Jamie is Modern Media's founder and president. Bringing key strategic guidance to each project, Jamie propels the MM team to deliver work that exceeds client's needs and expectations. Jamie started Modern with the objective of creating a marketing firm that is driven for results and measurement, focused on the new and emerging methods of communication.
  
  Jamie began his career in newspaper and television advertising before developing one of Canada's first successful e-commerce sites for Clearwater Fine Foods. Building on his success at Clearwater, Jamie became a founding partner of Extreme Group, and was the driving force behind their interactive marketing division.

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  www.modernmedia.ca/index.php - [Cached Version]
  Published on: 6/10/2008    Last Visited: 1/5/2009  

  Jamie Davison, founder and president of Modern Media Inc., can offer some answers to that. Keep Reading »

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  www.modernmedia.ca/news/modern-media-launches-modern-mu - [Cached Version]
  Last Visited: 8/28/2009  

  "Social media marketing is all about building relationships through sharing information," says Modern Media president Jamie Davison.

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  www.modernmedia.ca/news.php - [Cached Version]
  Last Visited: 1/5/2009  

  Modern Media president and online marketing expert Jamie Davison enjoyed the Progress challenge.

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  www.modernmedia.ca/news_june08.php - [Cached Version]
  Last Visited: 1/5/2009  

  "Golf PEI presented us with their business objectives and we developed a site equipped to meet the needs of their site visitors as well as their own goals," says Jamie Davison, president of Modern Media. "In addition to a great, easy-to-use site, Modern Media provided Golf PEI with the means necessary to measure its effectiveness, not only online, but also on all off-line marketing and sales initiatives using our proprietary software, SIFT Marketing Intelligence."
  
  Golf PEI and Modern Media saw eye-to-eye from the onset. "It's all about measuring the success - or lack thereof - of each marketing and sales strategy undertaken, refining each initiative, and then taking steps to build on what you have learned," said Davison.

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  www.wtcchalifax.com/en/home/events/eventdetails.aspx?ec - [Cached Version]
  Published on: 8/20/2008    Last Visited: 8/28/2008  

  Jamie Davison, Owner of Modern Media

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  www.modernmedia.ca/?q=node/15 - [Cached Version]
  Published on: 2/27/2007    Last Visited: 9/17/2007  

  "Accountability for campaigns is entering a new era," said Jamie Davison, President of Modern Media in Halifax."The media has become so fragmented that GRPs, CPM, media spends and other metrics no longer tell the whole story.In fact, traditional measures of campaigns have not kept pace with changes in the marketplace," he added.
  
  Companies investing thousands, or millions of dollars are putting increasing pressure on in-house ad departments and agencies for ads that are more than just funny, or award winning."Of course it's in everybody's interest to deliver entertaining and effective ads - but in addition, clients now want empirical proof that the campaigns are actually working," he said.
  
  Compounding the problem, some larger companies work with multiple agencies and simultaneous campaigns."If you think about it from a strategic perspective - one agency could be doing advertising, another public relations and a third, interactive - without a comprehensive strategy in place.As a result, nobody is measuring the overall effectiveness of the combined efforts - and they could be wasting valuable resources," said Davison.
  
  As a result of its approach to marketing, a number of agencies and companies have contacted Modern Media about the applications of Sift Analytics.Davison said that while the Sift Analytics technology is complex, the application is very straightforward.
  
  "The idea behind Sift Analytics is to help clients create successful campaigns by offering a strategic approach to cross-platform marketing and most importantly, by providing genuine proof of how well everything worked - it's as simple as that," said Davison.

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  www.pubzone.com/newsroom/2007/1x070226x114910.cfm - [Cached Version]
  Published on: 3/2/2007    Last Visited: 3/2/2007  

  "Accountability for campaigns is entering a new era," says Jamie Davison, president, Modern Media.
  ...
  "If you think about it from a strategic perspective, one agency could be doing advertising, another public relations, and a third, interactive, without a comprehensive strategy in place," says Davison."As a result, nobody is measuring the overall effectiveness of the combined efforts, and they could be wasting valuable resources."
  
  Davison said that while the Sift Analytics technology is complex, the application is straightforward.
  
  "The idea behind Sift Analytics is to help clients create successful campaigns by offering a strategic approach to cross-platform marketing and most importantly, by providing genuine proof of how well everything worked," he says.

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  About Us | Modern Media - [Cached Version]
  Published on: 8/28/2009    Last Visited: 8/28/2009  

  Jamie Davison - President
  
  For more than 20 years, Jamie has been a dynamic presence on the Halifax Marketing scene. Jamie is Modern Media's founder and president. Bringing key strategic guidance to each project, Jamie propels the Modern Media team to deliver work that exceeds client's needs and expectations. Driven by client satisfaction, Jamie has set high expectations for the Modern Media team members.
  
  Jamie began his career in newspaper and television advertising before developing one of Canada's first successful e-commerce sites for Clearwater Fine Foods. Building on his success at Clearwater, Jamie became a founding partner of Extreme Group, and was the driving force behind their interactive marketing division. Under his leadership, Extreme delivered award winning work to clients including Aliant, Acadia University, and Moosehead Breweries
  ...
  Jamie Davison

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  Golf PEI Nets Significant Increases in Online Bookings... - [Cached Version]
  Last Visited: 8/28/2009  

  "Golf PEI presented us with their business objectives and we developed a site equipped to meet the needs of their site visitors as well as their own goals," says Jamie Davison, president of Modern Media. "In addition to a great, easy-to-use site, Modern Media provided Golf PEI with the means necessary to measure its effectiveness, not only online, but also on all off-line marketing and sales initiatives using our proprietary software, SIFT Marketing Intelligence."
  
  Golf PEI and Modern Media saw eye-to-eye from the onset. "It's all about measuring the success - or lack thereof - of each marketing and sales strategy undertaken, refining each initiative, and then taking steps to build on what you have learned," said Davison.

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