Benny Daon This is Me

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1. 1. Lakewood Chamber of Commerce in Lakewood NJ Providing Business Resources in NJ for New Jersey Businesses

   mylakewoodchamber.com/artman/p - [Cached]

   Published on: 7/18/2006   Last Visited: 2/8/2008

   "Everyone in our company is focused on profit generation," says Benny Daon, 31, founder of Shunra Software Ltd., a $1 million software development firm based in Paramus, New Jersey. "We are very conscious of the bottom line."
   
   Daon used his own savings to pay for start-up costs. He moved operations from Israel to New Jersey in 1999 and spent much of his first year there running the company out of a garage. By the end of 2000, the company's first full year of business, Shunra had made well over $1 million.
   
   Shunra wasn't just a job; it was Daon's life. "If I took home a salary, it wasn't a CEO's salary," he says.
   ...
   "The thing that surprised me most is how important it is to get good legal advice," Daon says. "In high-tech, everything you have is intellectual property. Agreements you have in writing with your customers and employees are as important as the product you develop. You have to understand the legal side of your business, because you can't always trust lawyers to do it for you."
   
   Because Daon didn't seek venture capital, he was able to concentrate on profitability from Day One. "When you bring VC [firms] on board, their concern is valuation for the next round of financing," he says. "They're not always interested in revenue. VCs can really make you lose touch with reality."
   
   Shunra kept growing without outside money because Daon continually reinvested his profits in the company. "Being a bootstrapped company, it's important to invest our revenue in places we can generate more money," he says.
   ...
   Now that Shunra has made its first $1 million, Daon can relax and enjoy his success, right? "It never ends," he says.

2. 2. Shunra Completes $11.5 Million in Financing

   www.shunra.com/news.aspx?newsT - [Cached]

   Published on: 8/9/2004   Last Visited: 12/25/2007

   "We are delighted to work with Insight Venture Partners and Carmel Ventures to reach our goals, and we welcome Jeff Horing and Harel Beit-On to our Board of Directors," said Benny Daon, Co-Founder and CEO of Shunra Software.

3. 3. Network Computing Magazine Tests With Shunra Software

   www.shunra.com/news.aspx?newsT - [Cached]

   Published on: 4/28/2003   Last Visited: 12/25/2007

   "Network Computing defines the core issues facing people who manage technology in business - analyzing the critical decision points in purchasing the products, technologies and services that achieve corporate initiatives," said Benny Daon, CEO, Shunra Software.