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Pam Danziger

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Unity Marketing
Stevens, Pennsylvania
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    www.hotelexecutive.com/newswire/pub/_23676.asp - [Cached Version]
    Published on: 7/28/2007    Last Visited: 7/28/2007  

    'For the largest share of luxury consumers, luxury is not specifically related to how much something costs or what brand it might be,' says Pamela Danziger, President of Unity Marketing and author of the report. 'Luxury is highly personal and something the individual interprets and judges for him or herself.

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    www.supermarketnews.com/columnarchive2.cfm?&id=532 - [Cached Version]
    Published on: 2/23/2004    Last Visited: 2/27/2004  

    While all this technology takes hold in the nonfood sections of supermarkets, retailers should note another trend identified by Pam Danziger, president, Unity Marketing, Stevens, Pa.She observed that, as consumers weary of computer-generated communications, sales of high-end specialty papers and writing instruments are increasing.

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    www.readingeagle.com/article.aspx?id=108180 - [Cached Version]
    Published on: 10/2/2008    Last Visited: 10/2/2008  

    That's wishful thinking, said analyst Pamela N. Danziger, a graduate of Wilson High School and a former resident of Berks County.She predicts consumers will stick with their old holiday decorations rather than buy anything new.

    "It's going to be a very back-to-basics Christmas," said Danziger, president of Unity Marketing, a luxury market research firm.

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    www.whitehutchinson.com/news/lenews/2007_january/6.shtm - [Cached Version]
    Published on: 1/1/2007    Last Visited: 10/6/2008  

    Pam Danzinger, president of Unity Marketing, cites some of her firm's research in her latest book, Shopping: Why We Love It and How Retailers Can Create the Ultimate Customer Experience.

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    www.supermarketnews.com/columnarchive2.cfm?&id=481 - [Cached Version]
    Published on: 8/25/2003    Last Visited: 8/26/2003  

    Over 60% of consumers bought prerecorded media in the past year, reported Pam Danziger, president, Unity Marketing, Stevens, Pa., speaking at last week's DVD Entertainment Conference."Americans are passionate about entertainment, and spend an astounding amount of money on a complete intangible," she said.

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    www.ffimagazine.com/springmarket.htm - [Cached Version]
    Published on: 7/8/2004    Last Visited: 4/10/2005  

    Pamela Danziger
    ...
    Pamela N. Danziger is a nationally recognized expert specializing in consumer insights and president of Unity Marketing.Advising such clients as LVMH, Lenox, Cartier, and American Express, Dazniger taps into consumer psychology to help clients navigate and master the changing luxury marketplace.She is the author of the recent book, Why People Buy Things They Don't Need: Understanding and Predicting Consumer Behavior (Chicago: Dearborn Trade Publishing, 2004).She has also appeared on CNN's In the Money, NBC's Today Show, CNBC, CNNfn, CBS News Sunday Morning, Fox News, NPR's Marketplace and is frequently called upon by the Wall Street Journal, New York Times, American Demographics, Women's Wear Daily, Forbes, USA Today, Associated Press, Los Angeles Times, Chicago Tribune for commentary and insight.

    ,Receive a free copy of Let them Eat Cake, and have it signed by the author!Attendees who register by April 8th will receive, at the authors, seminar,one free copy of Let them Eat Cake by Pamela Danziger (retail value $26.95),

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    www.theadvertiser.com/apps/pbcs.dll/article?AID=/200809 - [Cached Version]
    Published on: 9/8/2008    Last Visited: 9/8/2008  

    Pam Danzinger, CEO of Unity Marketing, which tracks luxury consumers, says that since last year there has been a drop in confidence and the average amount spent.

    "They're spending less because they don't feel as confident," she said.

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    allsonggo.steamysearch.com/2008/06/07/tommy-hilfiger-cl - [Cached Version]
    Published on: 6/1/2008    Last Visited: 6/13/2008  

    Yes, luxury consumers from all rungs of the income spectrum want a bargain, says Pamela Danziger, president of luxury research and consulting firm Unity Marketing, and author of Why People Buy Things They Don't Need. .

    Entry Filed under: Tommy hilfiger clothing

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    www.parexcellencemag.com/sex-and-the-city-girls-and-com - [Cached Version]
    Published on: 6/19/2008    Last Visited: 8/15/2008  

    Presented by Pam Danziger President of Unity Marketing Par Excellence Magazine Advisory Board Member
    ...
    "This is true in the current U.S. economy as well: the number of affluent households is growing, but they are exhibiting an increasing disinterest in letting luxury define their lives, a real challenge for marketers competing for the affluent shoppers "luxury dollar", Danziger says.
    ...
    Danziger explains, "Carrie finds that luxury purchases are only worthwhile when they have a deep personal meaning.
    ...
    Danziger to offer webcast called the "Coming Luxury Drought" to help luxury marketers find ways to reach the newly resistant affluent consumer
    ...
    Just as Sex And The City the television series made luxury brand names hot, the movie has the potential to emphasize the trend toward limiting one's luxury purchases to the ones that have meaning in one's life," says Danziger.

  • View Online Source
    www.dayspamagazine.com/0708bus_finance.php - [Cached Version]
    Published on: 9/3/2008    Last Visited: 9/3/2008  

    Consumers with an average income of $155,000 actually increased their spending by 25% on experiential luxuries (which also include travel, fine dining and entertainment), according to The Luxury Report 2008, recently released by Pam Danzinger of Unity Marketing.

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