Joe Danon Edit

 Web References

1. 1. Promote Your Restaurant Through Ad Specialties: They’re the Little Things That Count

   www.restaurantowner.com/public - [Cached]

   Published on: 7/10/2003   Last Visited: 3/4/2004

   Joe Danon, national sales manager for Maryland Match Corporation, says matches are "a functional business card for your restaurant." He thinks matches are better than business cards, though.
   
   Danon says good quality matches cost a few pennies more than a typical business card. He says, "If you do a side-by-side comparison where a customer can choose either a business card or matches as he leaves, the box match will outdo business cards two to one."
   
   A well-known Manhattan restaurateur told Danon recently that matches are an "essential part of branding and identity" for his upscale restaurants. Danon says customers want something to take home, and you want to give your guests a memento of their visit - and that's what matches are. He says, "You don't want them to leave with the silverware, so give them matches instead." He adds with a laugh, "Having matches could even save you money!"